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Beacon is better, now wait and see…
The saga of at least the first controversial phase of Facebook Beacon seems to be coming to a close. Facebook announced that it is changing its Beacon program, giving the users of Facebook more control of how the system works in relation to their profiles.
Will Facebook Ruin Christmas?
Matthew Helfgott, a 20 year old college student, logged into his Facebook account the other day and saw that his girlfriend had bought him a set of black leather gloves from Overstock.com for Hanukkah according to this AP article.
What We Really Think About Google Apps for Business
Business student Andrew Houshian of the University of Texas at Austin’s McCombs School of Business sent us some questions, asking us how we like Google Apps. We have been hankering to answer this question publicly, so here we go!
Alexa: Facebook overtakes MySpace
This happened earlier than I expected, but in the end it’s no surprise. Facebook is getting more page views and reach than MySpace. While MySpace still has many more registrants, Facebook is obviously more valued by its users. That’s what happens when you get a ton of ads for ring tones and porn friend requests.
Facebook Beacon isn’t in the user’s interest (that means you)
I keep on trying to legitimize the reasons that Facebook is using to justify their new marketing program, “Facebook Beacon”. But it’s just not happening. It keeps on coming back to user relationships, user privacy, and user benefit. You know, the USER.
A new place to advertise: NYC taxicab touchscreens
As if there were not enough media saturation already in the Big Apple, after 2 driver walkouts, the long awaited touch screens in the back of NYC cabs, mandated by the city of New York, are finally flying around the streets. I have personally asked many drivers what their gripe was to the machine, and I have heard a myriad of responses-from noise control to financial reasons.
Product-Placement: Here, there and everywhere.
There is an interesting article in the November 3rd Economist about product-advertising - not in the traditional commercial sense but in television programs - and how this method of advertising is changing in the global market.
Marketing on Second Life-not so fantastic
In April, the Hamburg-based research firm Komjuniti published the first extensive survey of Resident attitudes toward real world marketing in Second Life. The early results from Komjuniti, as it turns out, are not encouraging: 72% of their 200 respondents said they were disappointed with real world company activities in Second Life; just over 40% considered these efforts a one-off not likely to last.
Stick to Plaintext to Improve Email Delivery Rates
I received an email from Ian Lurie via Facebook* that had a link to some pretty great and simple advice on how to avoid getting your email stuck to the SPAM box tar-baby. From my experience, and point three in Ian’s blog post, one way to avoid this trap is by keeping it simple: plaintext emails, often labeled as “send as plain text.”
An Online Brand Intelligence Analogy
Observing chimpanzee behavior in captivity is like observing consumer or market behavior in focus groups — you have real-live response, but you have the response of something that is beholden to you, that is wondering what’s in it for me — you have corrupted behavioral data.
New marketing: we’re where it’s at
Apparently we digital marketing types have a good future. At least that’s what Accenture tells us via their recent survey of 70 advertising, technology, and media industry leaders.
“Social Networking Tools in Politics” Event
This past Wednesday I attended an excellent forum on Capitol Hill put on by the New Politics Institute. Entitled “Social Networking Tools in Politics”, it featured both excellent speakers and content.
Firebrand TV: A Great Way to Waste Time at Work
Being able to watch a collection of different commercials in one place is something that the general public has definitely been looking forward to having the ability to do. This day and age, commercials are not only advertising tools, but a part of pop culture as well.
ooVoo Is Connecting People Like Never Before
One of the newest AHLLC clients, thanks to our direct client, crayon, is ooVoo, a startup videoconferencing and instant messaging application that is providing users with a couple more options than its competitors.
Social networking sites and their role in new marketing
The November 8th edition of The Economist has an article that asks us “Will Facebook, MySpace and other social networking sites transform advertising?”
What humans need
There is an old saying that states, “necessity is the mother of all invention.” But if that were true would we be experiencing an explosion today in information technologies that seem superfluous to many?
AHLLC is not just a job, it’s a movement
Saul Wainwright is our biggest evangelist for the Abraham Harrison virtual company, virtual team, and virtual office. Saul and Google, both; however, Saul is a better blogger. Check out what WWD Coffee Break says about Saul’s futurism and take on the quiet revolution we are perpetrating . . .
Google Launches Android AKA the Google Phone
So the news came out the other day that Google has released another product into the market known as Android. This one, I must say, has some interesting potential. It is open source software that will run on cell phones.
The Benefits of the Home-Office Life
I finally got to sit down today and peruse my Sunday New York Times Magazine and I discovered an article that is oh so relevant to the lives of all the employees of Abraham Harrison LLC. The article is titled “Home-Office Politics” and talks to how the new workers, those of us that work from home deserve a New Deal!!
Nassim Nicholas Taleb’s The Black Swan
If you’ve heard of Nassim Nicholas Taleb’s book The Black Swan then you’ve heard the story. Before Australia was discovered it was thought that all swans were white and then a black swan was not only spotted in Australia but revealed to be the norm in that portion of the globe. This is of course the simplified version of the premise of Taleb’s book.
Child’s Play - Internet Gaming for Kids
Children and tweens have become an increasingly attractive audience to marketers as their purchase potential has increased (it seems exponentially) over the past decades.
Blog Lawsuits are a Real and Present Danger
50 lawsuits have been filed over postings on blogs and web message boards over the past two years according to a USA Today article.
Filed under: Abraham Harrison, Abraham Harrison LLC, Abraham Harrison Staff, Marketing Conversation
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