This is getting beyond ridiculous. Facebook is a stupid company.
Now comes the report that the Coca Cola Company is putting their involvement in Facebook’s Beacon program on hold. With good reason. They thought, with justification, that the program was going to be opt-in. And this was reported on by a reporter for the New York Times who thought, with justification, that the program was going to be opt-in.
Louise Story tells us that she was the one who asked the very first question to Mark Zuckerberg after his major presentation to marketers and advertisers this past November 6th. She asked him as to why he felt that Facebook’s users would be willing to have notices about their online purchasers to their friends on Facebook. His response was that “he made it clear that users would be allowed to choose whether to participate, and he implied that the choice would be explicit, or opt-in.”
No Comments » Posted on December 1st, 2007 by Jonathan Trenn
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