Filed under: Blowback, Facebook, Facebook Apps, Facebook Beacon, Online Privacy, Privacy, Usurp Marketing
You’ve heard of permission marketing. You’ve heard of pull marketing. Now we’ve got a whole new concept: Usurp Marketing.
Yes, I’m thinking that’s what we should be calling the new strategy put forward by Facebook and their partner vendor sites in the new Beacon program. The dictionary defines usurp as “To seize and hold by force without legal right or authority”. Sounds about right. I mean it’s diametrically opposed to the mantra that many online marketers have been using through the years. That would be Seth Godin’s permission marketing.
3 Comments » Posted on November 29th, 2007 by Jonathan Trenn
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