The Commercial That Made Me Cry Real Tears

by Chris Abraham on November 27, 2007

Back in the day, 2001 and 2002, BMW Films produced short films, directed by famous directors, for a viral ad campaign that was initially accessible via the Internet but then started being shown in theaters before movies. This series of films, The Hire, was a favorite of mine, resulting in my ultimate purchase of a BMW 5-Series based exclusively on the short called Chosen. I never cry; however, this BMW short called Powder Keg, directed by Alejandro González Iñárritu, brought me to tears:

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