Posted on November 26th, 2007 by Jonathan Trenn
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Loading ...Here’s a perfect example of how Facebook’s Beacon can get a little out of control.
A babysitter buys a purple coat. The mom she works for knows about it. No harm done to the babysitter, the mom, the kids. But Overstock blew it by never letting letting the sitter know.
Facebook and the participating retailers have no right to decide to involve Facebook in personal transactions. It isn’t just an invasion of privacy regarding data, it is spreading information that someone may not want spread. And it shouldn’t be up to someone to take extra steps to stop this.
What do you think?
Filed under: Blowback, Facebook, Usurp Marketing
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