(1 votes, average: 4 out of 5)
Loading ...As if there were not enough media saturation already in the Big Apple, after 2 driver walkouts, the long awaited touch screens in the back of NYC cabs, mandated by the city of New York, are finally flying around the streets. I have personally asked many drivers what their gripe was to the machine, and I have heard a myriad of responses-from noise control to financial reasons.
While I am typically offput by overt/annoying marketing tactics, this one is actually great for the user, great for the advertiser. Advertisers can place their messages on the screens for passengers to view as they browse information about local weather and events. The screen also has a digital map so you can follow your route.
At the bottom of each ad there is a “touch for more info” button that links to special offers or actual store locations on the digital map of NYC. The format can be full-motion audio and video, a TV commercial, full-motion flash banner or a static image. The ads are fantastic because they have the option to really hook some people and give them great information, while others have to option of just shutting off the screen.
The best part, in my opinion, for advertisers is the ability to rotate the appearance of ads by day of the week, time of day, and even according to the weather. That means Campbells can advertise on rainy days, haagen daaz on hot days, cruise ships on snowy days…you get the idea.
Ad options include flash banners, full-motion 15-second video or audio commercials, tower ads, leaderboard ads and micro sites. The screens also give users the new option to pay with credit card, and yup, you guessed it, on the pay screen is another space to place an ad. Sounds like a pretty cool system. For more information check out the full article at Media Life Magazine
Filed under: Advertisements, Advertising, Commercials, Marketing, Marketing Strategy, nyc taxis
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[…] response to Chessia Kelley’s article, A new place to advertise: NYC taxicab touchscreens, I thought I would bring attention to the less friendly nature of the NYC taxi touchscreens, […]