As if there were not enough media saturation already in the Big Apple, after 2 driver walkouts, the long awaited touch screens in the back of NYC cabs, mandated by the city of New York, are finally flying around the streets. I have personally asked many drivers what their gripe was to the machine, and I have heard a myriad of responses-from noise control to financial reasons.
While I am typically offput by overt/annoying marketing tactics, this one is actually great for the user, great for the advertiser. Advertisers can place their messages on the screens for passengers to view as they browse information about local weather and events. The screen also has a digital map so you can follow your route.
At the bottom of each ad there is a “touch for more info” button that links to special offers or actual store locations on the digital map of NYC. The format can be full-motion audio and video, a TV commercial, full-motion flash banner or a static image. The ads are fantastic because they have the option to really hook some people and give them great information, while others have to option of just shutting off the screen.