It’s not really about social media or marketing, but I just met Dayngr through Twitter and now I know her through Facebook. And she’s started EmailOurMilitary
She’s got a bunch of great ideas and programs that you can get involved in for the holiday season. I’m happy to spread the word, showing the power of social media. : )
1 Comment » Posted on November 18th, 2007 by Jonathan Trenn
I received an email from Ian Lurie via Facebook* that had a link to some pretty great and simple advice on how to avoid getting your email stuck to the SPAM box tar-baby. From my experience, and point three in Ian’s blog post, one way to avoid this trap is by keeping it simple: plaintext emails, often labeled as “send as plain text.”
“Use a plain text e-mail, or at least minimize images. An e-mail that’s all or mostly images will likely get flagged as spam. I can’t point to any hard evidence of this, but years of experience has shown me that text e-mails perform better, as far as deliverability.” Via Conversation Marketing
No Comments » Posted on November 18th, 2007 by Chris Abraham
Polling and focus groups are like observing the behavior of the chimpanzee in captivity — you have a living, breathing, chimpanzee, but you have one that is under stress, duress, and has been partially acclimatized to appeasing its handlers — it wants to keep safe, it wants to be fed, and it wants to get out — so observing chimpanzee behavior in captivity is like observing consumer or market behavior in focus groups — you have real-live response, but you have the response of something that is beholden to you, that is wondering what’s in it for me — you have corrupted behavioral data.
No Comments » Posted on November 18th, 2007 by Chris Abraham
No Comments » Posted on November 18th, 2007 by Chris Abraham
Apparently we digital marketing types have a good future. At least that’s what Accenture tells us via their recent survey of 70 advertising, technology, and media industry leaders. But more telling is their view of who is the most likely to suffer because of the evolution and integration of digital technologies into our lives: traditional ad agencies. Via Adverganza, ClickZ, Five Blogs Before Lunch, Pushing Envelope, Think Multicultural.
1 Comment » Posted on November 18th, 2007 by Jonathan Trenn
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