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Loading ...This past Wednesday I attended an excellent forum on Capitol Hill put on by the New Politics Institute. Entitled “Social Networking Tools in Politics”, it featured both excellent speakers and content. The Institute bills itself as a think tank dedicated to helping progressives better understand today’s politics in todays everchaning technology, media, and demographics.
Director Peter Leyden handled the event featuring Facebook Chief Security Officer Chris Kelly, Grassroots.com President and CEO John Hlinko, Cheryl Contee of Flieshman Hillard’s San Francisco office, Change.org’s Ben Rattay, and Simon Rosenberg, head of the New Democratic Network and a founder and officer of NPI.
The crux of the program was part how-to and part what’s-in-store for 2008 and beyond.
Two themes that I took out the session was that, since politics is an original form of social networking, the concepts behind online social networking are a perfect fit for politics. Now, that’s obvious, but they were able to break it down.
Rosenberg stressed that campaigns and causes need to adopt tools and strategies - blogger outreach, mobile, cable TV, online video, and the use of social netorks. This was echoed by Ben Rattay, who has set up Change.org to do just that. There are a series of caused that one can join to mobilize, spread the word, fundraise.
Cheryl Contee also weighed in from the strategy side, pointing out how traditional efforts slumber on while online efforts can be much more nimble.
John Hlinko showed us that he hasn’t lost his sense of humor. He’s a message creator and feels - as I do - that messaging often needs something clever. It can’t be the false sense of outrage that we so often see. An effective message will cause people to take notice and pass it around - making it more viral.
Chris Kelly, who I would imaging will be very busy over the next few years came up with several key points how leveraging social media will benefit political campaigns. He wrote this paper, pointing out how Facebook, MySpace, etc. will be used for branding, voter registration, fundraising, volunteering, and voter turnout. He seemed a bit at unease at making forecasts regarding privacy. My guess is that’s more likely an evolving process with more than a few bumps and detours in the road.
Filed under: Blogger Activation, Blogger Engagement, Blogger Influence, Blogger Outreach, Blogger Relations, Citizen Generated Media, Election Strategy, Facebook, Facebook Apps, Google, Google Applications, Google Apps, Influencer Identification, Influencers, Influencial Bloggers, Influentials, Internet Strategy, Jaiku, Mainstream Media, Mobile, New Media, New Media Strategy, Online Engagement, Online Influence, Online Outreach, Political Strategy, Pownce, Public Affairs, Public Affairs Blogging, Public Policy Blogs, Social Engineering, Social Graphs, Social Intelligence, Social Meda, Social Network Services, Social Networking, Social Networks, Tumblr, Twitter, Viral Marketing, Viral Propagation, Virtual Communities, Web 2.0
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