I love everything that
Darren Rowse does on ProBlogger.net — for years and years! Well, his quality is always top and his advice is generous and spot-on. Although I am excerpting all of the 21 things Darren recommends, below, there is a lot more good stuff associated with each one, so head on over to read 21 things you need to do in order to properly pitch a story to blogs. The short comments after the points are mine! (Via ProBlogger.net via Drew B’s take on tech PR)
Comment First Pitch Later – This is great advice, we find
Personalize it — Be sure to send from your real email!
Get their Details Right – Dear Sir/Ma’am won’t work!
Show You Know Who they Are – Always be contextual
Introduce Yourself – A real person must send the pitch
Keep it Brief — Short, sweet, and plaintext if you can
Highlight Benefits — What is the gift? No gift, no pitch
Keep it Simple — If they’re interested, they’ll ask for more
Research Your Question — Your bloggers knows more than you do
Consider Time Zones When Calling — In fact, don’t call bloggers
Don’t Stalk — True, but also be aggressive and persistent
Be Persistent — Stick-to-it-ive-ness is always rewarded
Avoid Press Releases — Link off to an online Social Media Press Release
Keep on Topic — Be clear and only gift or ask for one thing only
Be Polite and Courteous — Pretend you’re not in PR ;)
Free Stuff Works, But…. — Your gift doesn’t need to be swag
Mention Your Blog — Bloggers distrust PR folks without a blog!
Link Up — Bloggers notice it when you link to them — link up!
Give an exclusive — Always offer online content to bloggers only first
Don’t Include Anything You Don’t Want Blogged in your Communications — Someone will always full-text-post your email!
A word on Embargoes — If you want to know, visit ProBlogger.net!
This entry was posted in
Blogger Influence, Blogger Outreach, Blogger Relations and tagged Blog, Blogger Influence, Blogger Outreach, Blogger Relations, Bloggers, Blogging Policies, Email, embargoes, free stuff, good stuff, Pitching Bloggers, Pitching New Media, Pitching Social Media, pr folks, PR Pitching, Press Release, Press Releases, real person, rowse, stuff works, time zones on . 30/11/2007
The saga of at least the first controversial phase of
Facebook Beacon seems to be coming to a close. Facebook announced that it is changing its Beacon program, giving the users of Facebook more control of how the system works in relation to their profiles. The initial system, which essentially forwarded people’s online purchases from Facebook’s retail partners to a member’s “friends”, was quite controversial. It, in many peoples’ minds (including mine), invaded a user’s privacy. It also forever changed the relationship a customer had with a retailer without the customer’s prior consent. And it put the burnden on the customer to stop publication. The customer, also, would never benefit from this arrangement.
This entry was posted in
Facebook, Facebook Beacon, Online Privacy and tagged beacon program, Blowback, charlene, default position, Facebook, Facebook Apps, Facebook Beacon, initial system, newsfeed, Online Privacy, partnership, peoples minds, Piracy, profiles, relationship, retail partners, saga, surprise on . 30/11/2007
You’ve heard of permission marketing. You’ve heard of pull marketing. Now we’ve got a whole new concept:
Yes, I’m thinking that’s what we should be calling the new strategy put forward by Facebook and their partner vendor sites in the new Beacon program. The dictionary defines usurp as
. Sounds about right. I mean it’s diametrically opposed to the mantra that many online marketers have been using through the years. That would be Seth Godin’s permission marketing. “To seize and hold by force without legal right or authority”
This entry was posted in
Facebook, Facebook Beacon, Online Privacy, Privacy and tagged allposters com, beacon program, blockbuster, Blowback, bluefly, dictionary, expotv, Facebook, Facebook Apps, Facebook Beacon, Joost, live nation, mantra, marketing community, new strategy, nytimes, Online Privacy, overstock, permission marketing, Privacy, redlight, seamlessweb, Seth Godin, sony online entertainment, sony pictures, Usurp Marketing, yelp on . 29/11/2007
Business student Andrew Houshian of the
University of Texas at Austin’s McCombs School of Business sent us some questions, asking us how we like Google Apps. We have been hankering to answer this question publicly, so here we go!
Continue reading This entry was posted in Abraham Harrison, Abraham Harrison LLC, Google, Google Apps, Google Apps Premier, Google Talk, Web Applications, Web Apps and tagged 3rd Party Apps, Abraham Harrison, Abraham Harrison LLC, Abraham Harrison Staff, business student, collaborative manipulation, complexity, general introduction, Google, Google Applications, Google Apps, Google Apps Premier, Google Talk, management team, mccombs school of business, msoffice, newcomers, office apps, Online Applications, plug play, quirks, school of business, spreadsheet program, spreadsheets, texas at austin, university of texas, university of texas at austin, Web Applications, Web Apps, Web Services, working with computers on . 27/11/2007