Digby is a mobile commerce service for BlackBerry users. It is the easiest way to use your BlackBerry to find, browse and buy popular, name brand products from premier retailers on the Internet. Digby eliminates the challenges of surfing web sites not designed for mobile devices, and our easy-to-use graphical interface makes browsing intuitive and provides quick access to products in categories like Books, Flowers, Music, DVDs, Electronics and many more. The Digby marketplace is open 7 days a week, 24 hours a day, with a catalog updated on a daily basis to keep content fresh and provide you with special products offers.
The ease of use is what is going to make Digby very attractive to Blackberry users. It is a free, easy to access download. Some of its capabilities include:
- Extensive catalog of popular name brand items
- Powerful search capabilities for hard-to-find items
- Easy to navigate graphical interface
- Rich content including full product descriptions and images of all products
- Mobile shopping cart with support for multiple products and retailers in a single order
- Ability to browse and place orders even when offline
- Linked into your BlackBerry calendar and address book integration
- Ability to program reminders for special events
- Secure transactions and password protected buying
- Shipping confirmations in your email inbox
Giving people the ability of shopping on the train or, heaven forbid, in the car is something that has proved to be very attractive to those running their lives from the palm of their hands. A service like this has revolutionized the way we shop for simple gifts as well as how we attack busy holiday periods.
While sitting in that mall traffic you can make your purchase instead of having to go into the mall and sit in the same traffic when you leave. The more convenient shopping becomes, the more people are going to be willing to get involved in making purchases. Companies such as Barnes and Nobles, who recently choose Digby to host their online catalog, have realized that the marketplace is slowly shifting to mobile and are willing to make their niche early.
There couldn’t be a better marketing campaign than to know that your company is with consumers at all times, either in their pocket or at the end of their fingertips….
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