Filed under:
Abraham Harrison LLC,
Branded Entertainment,
Broadcast Advertising,
Commercials,
Copyright Issue,
Intellectual Property,
Internet,
Internet Strategy,
Mainstream Media,
Old Media,
Online Applications,
Online Avertising,
Online Brand Promotion,
Online Engagement,
Online Entertainment,
Streaming Video,
Television,
Television Over IP,
Television on Demand,
Web Advertising,
YouTube,
YouTube Marketing
Millions of netizens - including me - have taken a great liking to YouTube. And for good reason. You can find videos of practically anything you want. It’s given us the hilarious, the creative, the intriguing. I’ve learned a lot from watching some old videos and have found scenes of old movies that I loved and wanted to see again.
That being said, NBC’s recent closing of its channel on YouTube and pulling of its videos content show us that YouTube, as an entity, is far from being completely vital to content distribution. When push comes to shove, it is actually expendable. At least, that is, to big media companies that have significant amounts of valuable content.
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3 Comments » Posted on October 23rd, 2007 by Jonathan Trenn
I came across this long but important post on www.squarestate.net . The article focuses on a PR effort by a group that has been executed poorly - mostly because the comments are neither engaging, nor relevant to the existing conversation. And, lastly they are similar in form every time they comment. Ultimately sounding “spammy”:
3) It wasn’t very sophisticated blog-commenting. In fact, DC/AIP/DCl/J/OVD/VWB/AW does no discussion on any of the sites I checked out, other than the one responding comment here at SquareState. It makes for less credibility on a blog that has a fairly tight user community. Further, the similarity of comments across multiple sites has a vaguely spammy look to me, which decreases credibility further.
There is much more to this post, and you should all really read it, but it is this one central point that is so critical. After all, participating in the conversation, being an active participant and engaging the voices that exist is what makes the blogosphere such a strong medium. We need to nurture that and be part of the conversation, add to it in a way that reinforces that sense of common connection and open conversation. These are all central qualities to the blogosphere.
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4 Comments » Posted on October 23rd, 2007 by Saul Wainwright
Here’s a series of figures that blew me away. It showed me how immature the online ad industry really is. And how far it has to grow. It’s a breakdown of how many visitors went to Style.com in September.
421,000 as measured by ComScore
497,000 as measured by Neilsen/Net Ratings
1,800,000 as measured by publisher Conde Nast’s internal measurements
They’re miles apart and that’s a big problem. When I first saw the 76,000 visit discrepancy between the two metering services I thought that was bad. But the 1.8 million figure that Conde Nast holds is more that 3.5 times that of Neilsen/Net Ratings and around 4.5 times that of ComScore.
For a long time publishers and rating companies have bickered over the different sets of stats they have for site visits and other web based traffic measurements. But differences such as these will only serve to slow down ad dollars going to the web. And that hurts us all.
No Comments » Posted on October 23rd, 2007 by Jonathan Trenn
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