Einer der bekanntesten deutschen Unternehmen, der Otto Versand, expandiert nach erfolgter Umstrukturierung weiter und schickt sich an, Deutschlands groesster Online Versand zu werden und in der Gruppe der Major – Player, wie ebay oder Amazon mitzuspielen.
I am a neophyte user of most social online networks, however facebook is the tried and true version that those in my generation were peer pressured into using while in college. Now of course, we are addicts. I have noticed that each time I log on I am invited to use a new “application” which I must download. Mediaweek has recently reported that companies, specifically CondéNet in this case, are using Facebook applications to engage users and point them to flagship sites and key advertisers.
For example, earlier this year CondéNet bought the independently-produced “What Are You Wearing?” app, which allows users to share what they’re wearing with others. The application already boasts 90,000 users, giving CondéNet a mass audience for branding. They place ads from Guess, a major sponsor with the network, on the application in order to entice the virtual vanity of users. Apparently, and perhaps to the chagrin of the user who is bombarded by various “applications”, this has yielded quicker and better results than widgets and tools developed in house.
Online advertising networks and all the associated support systems — metrics, tracking, conversions, promotion, marketing, and virals — are garnering lots of VC attention. Collective Media is a case in point.
“Collective Media, a leading online advertising network, today announced it has closed a Series A round of funding led by Greycroft Partners, in conjunction with iNovia Capital.” Via Forbes
Penny Crosman wrote a pretty good review of a book I hadn’t heard of, Web Dragons, by Ian H. Witten, Marco Gori and Teresa Numerico, which seems like a pretty :
‘How do search engines work? Howare PageRanks calculated? WebDragons, by Ian H. Witten, Marco Gori and Teresa Numerico, takes a textbook approach to such questions using historical analogies. “In Oriental folklore, dragons not only enjoy awesome grace and beauty, they are endowed with immense wisdom,” the authors note. “But in the West, they are often portrayed as evil — St. George vanquishes a fearsome dragon.” Search engines, too, are large beasts and have the capacity for wisdom, good and evil.”In addition to celebrating the joy of being able to find stuff on the Web, we want to make you feel uneasy about how everyone has come to rely on search engines so utterly and completely.”‘ –Penny Crosman of Intelligent Enterprise