Daily Archives: 10/10/2007

A suggestion for widget metrics

Chris Cunningham of Freewebs has put forward a suggested metric for measuring the effectiveness of widgets as an advertising vehicle. In a MediaPost article, Widget Marketing Metrics That Matter, he outlines the three metrics that matter most: views, usage, and uploads/installs.

Continue reading

Google snaps up Jaiku

Yet another digital concept has gone from being brand new and cool to become a substantial business concept that’s actually worth something. Google, continuing on its path of empire-like growth has snapped up Jaiku, one of today’s microblogging platforms that are compatible with both internet and mobile technologies.

Continue reading