Filed under: Ad Buys, Brand Promotion, Digital Marketing, Internet Strategy, New Marketing, New Media, Online Ads, Online Advertising, Online Applications, Viral Marketing, Web 2.0, Web Advertising, Web Applications, Widgets and Gadgets

Chris Cunningham of Freewebs has put forward a suggested metric for measuring the effectiveness of widgets as an advertising vehicle. In a MediaPost article, Widget Marketing Metrics That Matter, he outlines the three metrics that matter most: views, usage, and uploads/installs.

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No Comments » Posted on October 10th, 2007 by Jonathan Trenn

Filed under: Abraham Harrison LLC, Google, Google Apps, Internet Applications, Internet Culture, Jaiku, Microblog, Microblogging, Mobile, Mobile Applications, New Technology, Pownce, Twitter

Yet another digital concept has gone from being brand new and cool to become a substantial business concept that’s actually worth something. Google, continuing on its path of empire-like growth has snapped up Jaiku, one of today’s microblogging platforms that are compatible with both internet and mobile technologies.

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No Comments » Posted on October 10th, 2007 by Jonathan Trenn


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