Filed under: Abraham Harrison, Abraham Harrison LLC, Astroturfing, Authenticity, Black Hat Marketing, Black Hat PR, Blog Counter-Messaging, Blog Messaging, Blogger Effect, Blogger Engagement, Blogger Influence, Blogger Outreach, Blogger Relations, Brand Advocacy, Brand Ambassador, Brand Promotion, Brand Protection, Brand Reputation, Branding, Branding Online, Citizen Generated Media, Citizen Journalism, Client Service, Cluetrain Manifesto, Conversation Audit, Conversation Marketing, Counter Messaging, Crisis Management, Customer Ratings, Customer Reviews, Customer Service, Customer Supprt, David Weinberger, Defensive SEO, Domain Name Registration, Domain Name Strategy, Domain Registration, Edelman, Flogging, Flogs, Google Gaming, Google PageRank, Google Search, Guerilla Marketing, Hate Speech, Honesty, Industry Reputation, Integrity, Internet Forensics, Internet Strategy, Managing Conversation, Marketing Conversation, Marketing Hubris, Marketing Industry, Marketing Language, Marketing Strategy, Markets are Conversations, Messaging Online, New Marketing, New Media, New Media Blogs, New Media Marketing, New Media Strategy, New PR, New Public Relations, Online Advocacy, Online Brand Promotion, Online Brand Protection, Online Brand Reputation, Online Branding, Online Communities, Online Community Outreach, Online Conversation, Online Crisis Management, Online Engagement, Online Evangelism, Online Influence, Online Marketing, Online Media, Online Messaging, Online Outreach, Online PR, Online Participation, Online Public Relations, Online Reputation, Online Reputation Management, Online Reviewers, Online Reviews, Online Strategy, Online Virtual Communities, Open Kimono, PageRank, Passion Chamber, Personal Brand, Pitching Bloggers, Professional Blogging, Promotional Blog, Promotional SEO, Promotional Strategy, Propaganda Warfare, Protective SEO, Public Relations, Public Relations Bloggers, Public Relations Blogs, Public Relations Industry, Publicity Blog, Publicity Blogging, Relationship Marketing, Reputation Management, Reputation Rehabilitation, SEM and SEO, SEO, SERM, Search Engine Optimization, Search Engine Reputation Management, Search Engine Strategy, Search Engines, Search Reputation Management, Strategic Consulting, Viral Marketing, Viral Media, Viral Propagation, Web Strategy, Word-of-Mouth, Word-of-Mouth Marketing

Check out the article in last Thursday’s Times, Dealing With the Damage From Online Critics, that addresses how to handle consumers who develop a personal vendetta against your company. Well, you could send lawyers but legal cease-and-desists generally just make the customer madder than hell and it isn’t hard to just start yet another attack site.

I hate to say it, sucking less always helps. Start with treating your customers better. Also, be sure to register lots of domain names and work on your online reputation aggressively before it becomes a problem.

Online, the best defense is a good offense and an ounce of online promotion is worth a pound of cure. Here are some great commented-by-me excerpts from the article, Dealing With the Damage From Online Critics, so you can get a gist:

Read more…

4 Comments » Posted on October 8th, 2007 by Abraham Harrison

Filed under: Ad Budgets, Ad Buys, Ad Sales, Advertising, Blog Strategy, Brand Promotion, Branding, Branding Online, Conversation, Conversation Marketing, Corporate Blogging, Customer Service, Customer Supprt, Direct Mail, Direct Marketing, Google AdSense, Google AdWords, Google Apps, Internet, Internet Culture, Internet Strategy, Market Research, Marketing, Marketing Blogs, Marketing Conversation, Marketing Industry, Marketing Strategy, Markets are Conversations, New Marketing, New Media, New Media Blogs, New Media Marketing, New Media Strategy, New PR, New Public Relations, New Technology, Old Marketing, Online Ads, Online Advertising, Online Applications, Online Brand Promotion, Online Branding, Online Collaboration, Online Communities, Online Community Outreach, Online Conversation, Online Engagement, Online Evangelism, Online Marketing, Online Media, Online Messaging, Online Participation, Online Strategy, PageRank, Podcasting, Promotional SEO, Promotional Strategy, Public Relations, Real Life, Relationship Marketing, SEM, SEM and SEO, SEO, SEO and SEM, Search Engine Marketing, Search Engine Optimization, Search Engine Strategy, Social Meda, Sponsored Blog, Sponsored Content, Strategic Consulting, Traditional Marketing, Virtual Communities, Web 2.0, Web 3.0, Web Ads, Web Advertisers, Web Advertising, Web Applications, Web Metrics, Web Strategy, Website Design

McKinsey posted a report on the results of a survey they recently took of marketing executives. It’s called How Companies are Marketing Online. The report may not have earth shattering findings, but it does offer some key insights into the future if you read between the lines.Three things stood out in my opinion. Read more…

3 Comments » Posted on October 8th, 2007 by Jonathan Trenn


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