Comments on: SEO Offense is Always Better than a Defense

By: Rainforest Crunch Coffee Break - October 9, 2007

Rainforest Crunch Coffee Break - October 9, 2007 — Tue, 09 Oct 2007 11:06:56 +0000

[...] SEO Offense is Always Better then a Defense – Saul Wainwright @ MarketingConversation.com [...]

By: Abraham Harrison

Abraham Harrison — Sat, 06 Oct 2007 15:16:12 +0000

The company did not respond immediately and appropriately if they didn’t wage a counter-messaging campaign as well.

By: Jonathan Trenn

Jonathan Trenn — Sat, 06 Oct 2007 14:14:45 +0000

And what makes it worse is that negative comments can be there for all eternity. Granted, issues may diminish over time, but bad commentaries never go away. So someone looking to get info on product 15 months later may find a bad review etc. even though the company responded immediately and appropriately.