All businesses should put some time and energy into reaching out to online influencers. The Wall Street Journal Weekend has a great article, The Price of a Four-Star Rating, on how restaurants, cafes, and bars can do a little face-to-face blogger outreach and engagement to great effect: dominating and pwning their reviews on Yelp!
Last August, Dine spent about $1,500 on an event for members of Yelp, a Web site where consumers post reviews and rate restaurants. The nearly 100 members were treated to an open bar, duck roulade appetizers and red velvet cupcakes for dessert. As a bonus, they all received certificates for discounts on subsequent meals. The result: a torrent of favorable reviews on Yelp. Most reviewers mentioned that they attended a Yelp event, though few highlighted that the food and drink was free.
$1,500 is peanuts, even for a small business, when the outcome can result in a 4-star rating — and it can be much much less — or much more luxurious, too! Additionally, the more folks who review you on sites like Yelp, the less likely that any one particular post will gut your reputation for all to see.
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No Comments » Posted on October 6th, 2007 by Abraham Harrison
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