Comments on: Corporate “Disruption” by the “Rogue” Celebrity Blogger http://marketingconversation.com/2007/10/04/the-disruption-of-the-rogue-celebrity-blogger/ Digital PR and Social Media Marketing by Abraham Harrison LLC Sun, 12 Feb 2012 16:57:14 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Abraham Harrison http://marketingconversation.com/2007/10/04/the-disruption-of-the-rogue-celebrity-blogger/comment-page-1/#comment-1051 Abraham Harrison Fri, 05 Oct 2007 22:03:15 +0000 http://marketingconversation.com/2007/10/04/the-disruption-of-the-rogue-celebrity-blogger/#comment-1051 Well, of course they do! Sneakers -- kicks -- are a huge huge huge deal, called "shoeheads " and when it comes down to selling on cred and cool and so forth, if the sports figure endorses it explicitly, then it might be even cooler... it is all recommendations and referrals and cool... Hell, this shoe actually has a bloody release schedule (wow, so many different-crazy releases): GilIIZero Release Dates 1 Scores for Schools Foundation Kickoff Event That’s my foundation that I have in D.C. I give $100 for every point I score at home. 2 Cust0mize vs. Warriors Nov. 23, 2007 B Diddy will like these. 3 Agent Zero vs. Cavs Dec. 5, 2007 When LeBron comes to town, my feet will be ready. 4 Vote for Gilbert vs. Suns Dec. 7, 2007 That’s for Vitamin Water. It’s a whole little campaign we’re doing. 5 NBA LIVE 08 @ Heat Dec. 13, 2007 This is my first away shoe. Coming out right in time for the holidays. I might push the release date up though because the game comes out on October 2. 6 DC Football vs. Heat Dec. 29, 2007 That shoe is coming out on a Saturday, and it’s inspired by the Redskins. That’s for all the Redskins fans because they play the Cowboys on the following day, a Sunday. 7 Coke Zero @ Hawks Jan. 11, 2008 Visit Coke Rewards for details. 8 Halo @ Nuggets Feb. 8, 2008 The game is coming out on September 25, so maybe we'll move this release date up. 9 Black President @ Suns Feb. 10, 2008 I got 54 against Steve Nash last year, so you know I'm going to come out with a shoe in Phoenix. 10 Looney Tunes - BUGS @ Warriors Feb. 11, 2008 This is coming out only in kids sizes. So all infants and boys under the age of 10, this is for you. This one is for my son. 11 Looney Tunes - TWEETY @ Clippers Feb. 13, 2008 This one is also only in kids sizes and is for my daughter and other little girls. 12 SLAM Magazine @ Knicks Feb. 19, 2008 New York Citaayyy. 13 THREEZERO @ Rockets Feb. 26, 2008 This is a company that’s in Asia that makes toys. So they’re going to have a a 24" vinyl figure toy of me with the shoe and it’s going to be released in China. So this shoe is going to come out in Houston vs. Yao. 14 Cuba @ Heat Mar. 21, 2008 I know a lot of people don’t know, but I’m mixed with a little bit of Cuban, so this is for all the Cubanos. I’ll also wear it in Chicago, because there are a lot of Cubans in Chicago. I don’t know how, but trust me, there are. 15 Channel Zero @ Blazers Mar. 25, 2008 This is the “Don’t watch me, watch TV” shoe. Greg Oden is out, so Portland might get that taken away from them. They might get it taken away, I’m not sure. Portland fans, that’s a question mark. I’m sorry. It’s a nice-looking shoe too. I might have to switch it. That might become Denver with A.I. and Carmelo. We’ll see. 16 Gilwood @ Lakers Mar. 30, 2008 This is the first time I’m going back to L.A. since that 60-pointer. So those colors are the Lakers colors. 17 UNDRCRWN vs. Heat April 4, 2008 Wow, four releases against the Heat. Damn. Somebody likes the Heat at adidas. Check out UNDRCRWN's home page. 18 Hibachi ??? ??? This is the Benihana collab. Time for you all to decide. Should I drop this shoe in Boston, Chicago, Cleveland, Memphis, Orlando or Philadelphia? Tell me what city should get it. Well, of course they do! Sneakers — kicks — are a huge huge huge deal, called “shoeheads ” and when it comes down to selling on cred and cool and so forth, if the sports figure endorses it explicitly, then it might be even cooler… it is all recommendations and referrals and cool… Hell, this shoe actually has a bloody release schedule (wow, so many different-crazy releases):

GilIIZero Release Dates
1 Scores for Schools Foundation Kickoff Event
That’s my foundation that I have in D.C. I give $100 for every point I score at home.
2 Cust0mize vs. Warriors Nov. 23, 2007
B Diddy will like these.
3 Agent Zero vs. Cavs Dec. 5, 2007
When LeBron comes to town, my feet will be ready.
4 Vote for Gilbert vs. Suns Dec. 7, 2007
That’s for Vitamin Water. It’s a whole little campaign we’re doing.
5 NBA LIVE 08 @ Heat Dec. 13, 2007
This is my first away shoe. Coming out right in time for the holidays. I might push the release date up though because the game comes out on October 2.
6 DC Football vs. Heat Dec. 29, 2007
That shoe is coming out on a Saturday, and it’s inspired by the Redskins. That’s for all the Redskins fans because they play the Cowboys on the following day, a Sunday.
7 Coke Zero @ Hawks Jan. 11, 2008
Visit Coke Rewards for details.
8 Halo @ Nuggets Feb. 8, 2008
The game is coming out on September 25, so maybe we’ll move this release date up.
9 Black President @ Suns Feb. 10, 2008
I got 54 against Steve Nash last year, so you know I’m going to come out with a shoe in Phoenix.
10 Looney Tunes – BUGS @ Warriors Feb. 11, 2008
This is coming out only in kids sizes. So all infants and boys under the age of 10, this is for you. This one is for my son.
11 Looney Tunes – TWEETY @ Clippers Feb. 13, 2008
This one is also only in kids sizes and is for my daughter and other little girls.
12 SLAM Magazine @ Knicks Feb. 19, 2008
New York Citaayyy.
13 THREEZERO @ Rockets Feb. 26, 2008
This is a company that’s in Asia that makes toys. So they’re going to have a a 24″ vinyl figure toy of me with the shoe and it’s going to be released in China. So this shoe is going to come out in Houston vs. Yao.
14 Cuba @ Heat Mar. 21, 2008
I know a lot of people don’t know, but I’m mixed with a little bit of Cuban, so this is for all the Cubanos. I’ll also wear it in Chicago, because there are a lot of Cubans in Chicago. I don’t know how, but trust me, there are.
15 Channel Zero @ Blazers Mar. 25, 2008
This is the “Don’t watch me, watch TV” shoe. Greg Oden is out, so Portland might get that taken away from them. They might get it taken away, I’m not sure. Portland fans, that’s a question mark. I’m sorry. It’s a nice-looking shoe too. I might have to switch it. That might become Denver with A.I. and Carmelo. We’ll see.
16 Gilwood @ Lakers Mar. 30, 2008
This is the first time I’m going back to L.A. since that 60-pointer. So those colors are the Lakers colors.
17 UNDRCRWN vs. Heat April 4, 2008
Wow, four releases against the Heat. Damn. Somebody likes the Heat at adidas. Check out UNDRCRWN’s home page.
18 Hibachi ??? ???
This is the Benihana collab. Time for you all to decide. Should I drop this shoe in Boston, Chicago, Cleveland, Memphis, Orlando or Philadelphia? Tell me what city should get it.

]]> By: Daz Cox http://marketingconversation.com/2007/10/04/the-disruption-of-the-rogue-celebrity-blogger/comment-page-1/#comment-1050 Daz Cox Fri, 05 Oct 2007 21:25:07 +0000 http://marketingconversation.com/2007/10/04/the-disruption-of-the-rogue-celebrity-blogger/#comment-1050 I'm thinking that a good shoe from a big company really doesn't need stealth marketing to reach the target audience, but it isn't my area of expertise. However I would like to mention something that I do have a little experience in that might make give you a new audience. You have no tag for 'art' or 'fine art' in your list of many things. Surely the art world is a resource for marketing, as well as a topic in many blogs. I’m thinking that a good shoe from a big company really doesn’t need stealth marketing to reach the target audience, but it isn’t my area of expertise.

However I would like to mention something that I do have a little experience in that might make give you a new audience. You have no tag for ‘art’ or ‘fine art’ in your list of many things. Surely the art world is a resource for marketing, as well as a topic in many blogs.

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