BtoB Online is reporting that in a survey conducted by Decision Direct Research that 19% of respondees of their Summer Online Customer Insight Survey say that they have ‘significantly’ increased their online spending from last year. And 13% of them gave higher gas prices as a reason. That’s more than double that said “saves time”.
This is good news for online retailers who, while not recession-proof, will have significant advantages in an economic slowdown if people show a willingness to directly spend on goods but save on tangental costs.
One piece of bad news was that people were less likely to recommend an online retailer that they just bought from. The article partially blames stocking issues, which I assume is true. I’d also say that the newness of ecommerce wearing off in the public psyche is playing a role here.
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