BtoB Online is reporting that in a survey conducted by Decision Direct Research that 19% of respondees of their Summer Online Customer Insight Survey say that they have ’significantly’ increased their online spending from last year. And 13% of them gave higher gas prices as a reason. That’s more than double that said “saves time”.
This is good news for online retailers who, while not recession-proof, will have significant advantages in an economic slowdown if people show a willingness to directly spend on goods but save on tangental costs.
One piece of bad news was that people were less likely to recommend an online retailer that they just bought from. The article partially blames stocking issues, which I assume is true. I’d also say that the newness of ecommerce wearing off in the public psyche is playing a role here.
No Comments » Posted on October 4th, 2007 by Jonathan Trenn
Filed under:
Branded Entertainment,
Celebrity,
Celebrity Bloggers,
Corporate Blog,
Corporate Blogging,
Product Placement,
Professional Blogging,
Promotional Blog,
Sponsored Blog,
Sponsored Blogging,
Sports Bloggers,
Stealth Marketing
I am too deep in online brand promotion. When I read a story in the Wall Street Journal about a professional basketball player dissing his yet unreleased signature shoe on his blog, all I can think is that this sort of antisocial behavior is an amazing stealth marketing strategy. From “I hate this ballerina shoe” to “check out my cool shoe“ in no time! Coincidence? I think not!
Read more…
2 Comments » Posted on October 4th, 2007 by Abraham Harrison
Filed under:
Abraham Harrison,
Abraham Harrison LLC,
Activating Bloggers,
Black Hat Marketing,
Black Hat PR,
Black Hat SEO,
Blog Counter-Messaging,
Blog Ranking,
Blog Search,
Blog Search Engines,
Blog Strategy,
Blogger Effect,
Blogger Engagement,
Blogger Influence,
Blogger Outreach,
Blogger Relations,
Blogger Support,
Brand Ambassador,
Brand Intelligence,
Brand Protection,
Brand Reputation,
Citizen Journalism,
Competitive Intelligence,
Controversial Marketing,
Corporate Blogging,
Corporate Intelligence,
Crisis Management,
Defensive SEO,
Google PageRank,
Google Search,
Hearts and Minds,
Industry Reputation,
Influencers,
Influencial Bloggers,
Influential Brand Advocates,
Influentials,
Integrity,
Internet Culture,
Internet Strategy,
Journalism,
Managing Conversation,
Marketing Language,
Media Consultancy,
Messaging Online,
New Media Strategy,
New PR,
Newspapers,
Old Marketing,
Old Media,
Old PR,
Online Brand Protection,
Online Brand Reputation,
Online Identity Management,
Online Influence,
Online Intelligence,
Online Media,
Online Messaging,
Online Outreach,
Online PR,
Online Participation,
Online Public Relations,
Online Reputation,
Online Reputation Management,
Online Strategy,
PR Blogging,
PR Blogs,
PR Hubris,
PR Industry,
PageRank,
Pitching Bloggers,
Political Strategy,
Pop Culture,
Popular Culture,
Proactive Support,
Propaganda,
Propaganda Warfare,
Protective SEO,
Public Affairs,
Public Affairs Blogging,
Public Policy Blogs,
Public Relations,
Public Relations Bloggers,
Public Relations Blogs,
Public Relations Industry,
Real Life,
Reputation Management,
Reputation Rehabilitation,
SEM,
SEM and SEO,
SEO,
SEO and SEM,
Search Engine Marketing,
Search Engine Optimization,
Search Engine Reputation Management,
Search Engine Strategy,
Search Engines,
Search Reputation Management,
Self Promotion,
Semantic Web,
Shameless Self-Promotion,
Social Meda,
Social News,
Social Unrest,
Strategic Consulting,
Traditional Journalism,
Traditional PR,
Transparency,
Web 2.0,
Web Strategy,
Word-of-Mouth,
YouTube,
YouTube Marketing
With the issue of reputation management in the news, I’ve been thinking a lot about the recent discovery that many of the Mattel toys made in China were painted with lead-based paints. This had followed several other unrelated incidents that had previously caused embarrassment to either Mattel or to China.
A company such as Mattel needs to have a proactive online strategy that could meet the negativity head on, to help suppress those damaging rumors that could hurt the company both immediately and permanently. A company needs to understand what is being said about them in online forums, on blogs, and, if necessary, it needs to help blunt and diminish the negativity headed their way.
Read more…
No Comments » Posted on October 4th, 2007 by Jonathan Trenn
Filed under:
Black Hat Marketing,
Black Hat PR,
Black Hat SEO,
Google,
Google Apps,
Google Juice,
Google PageRank,
Googlebombing,
Googleverse,
Link Baiting,
Link Directories,
SEM and SEO,
Search Engine Marketing,
Search Engine Optimization,
Search Engine Strategy,
Search Engines,
search
If I may quote the Holy Bible, “as I have observed, those who plow evil and those who sow trouble reap it.” So, Mark sent me an email with a link to Google Purges The Payola:
“Search engine marketing consultant and blogger Rand Fishkin recently compiled a list of more than 70 sites with names like LinksFactory.net and DirectoryDump.com, which have been relegated in the past three weeks to the hardly seen back pages of Google’s (nasdaq: GOOG - news - people ) results, even when users search for them by name.” Via Forbes and Andy Beard
So, I have to let you know: don’t mess with Google. I’ll drop it again: Don’t. Mess. With. Google. Got it?
Read more…
No Comments » Posted on October 4th, 2007 by Abraham Harrison
Loading ...