Over the next 13 months, we’re going to have to endure yet another campaign season here in the States. Two primaries and then a long, drawn out general election. One way to deflect these attacks is through defensive SEO. It helps suppress concerted attacks by depressing negative search results while increasing positive ones. And I think it will be vital. Hopefully, others will listen.
We’ve got a bitterly divided electorate here in the states. There doesn’t seem to be much give from the hard right or hard left. I fully believe that both sides will be going full force to destroy one another. That’ s not just the eventual nominees, but candidates from all levels, the interest groups that back them, and other assorted key players.
We’re going to see a lot of dirty tricks online. We’re going to see rumor mongering. We’re going to see sleaze come out of the woodworks.
That’s why I think that stakeholders must look to invest NOW in defensive SEO. They need to learn what is out there and what is likely out there. They need to have a rapid response mechanism that limits or eliminates damage.
In the online arena, information can spread fast. Damaging information can spread faster. We’re likely to see successful attacks out of nowhere. Sort of like we did back in 2000 when citizens of South Carolina were told, via telephone calls just before the primary, that US Senator John McCain had fathered an illegitimate black child.
But this goes beyond those candidates. We’ll see attacks on advocacy organizations and on key influentials. Often people in politics like to destroy their opposition.
One way to deflect these attacks is through defensive SEO. It helps suppress concerted attacks by depressing negative search results while increasing positive ones. And I think it will be vital. Hopefully, others will listen.
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