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Loading ...Steven Blinn spills the double-secret lies that PR companies tell their clients and prospects …
What’s not talked about as much are the real lies that PR agencies tell clients and/or prospects. Yes, doing any sort of business requires the spewing of some polite fallacies to lubricate the wheels of commerce. But there are fabrications that are particular to the PR business. You see them lurking, again and again, in the latest cut and paste press release announcing a new client win. You read them on agency blogs. You hear about them from disillusioned clients.
My favorite one, and the one we see most in the new PR and new marketing space is:
5: “We know Web 2.0?
More and more PR firms are offering clients help with podcasts, promoting and writing blogs and writing releases carefully optimized to ride high in search engine results. That’s great, assuming the agency has real expertise and isn’t just along for the ride on the Web 2.0 bandwagon. There are plenty of blogs that were guaranteed to “ramp up your SEO” languishing unread in the backwaters of the internet, and you can podcast until you’re blue in the face without seeing any improvement in your site’s page rank. Run away fast from any agency that suggests that a widget can magically solve all of your PR problems.
Read the rest over at The Top Ten Lies PR Agencies Tell Their Clients and Prospects…
Filed under: PR Industry, Public Relations, Public Relations Industry
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Thank for the recognition….
Steven Blinn
BlinnPR
http://www.blinnpr.com/blog
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