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Loading ...Cox has agreed to interfere with our decision making process now as they’ve agreed to carry shows from ABC and NBC on their Video On Demand service post a show’s initial run. ABC has chosen to run it’s top rated series (Grey’s Anatomy, Lost, Desperate Housewives), while NBC will be showing it promising but not quite fulfilling potential shows such as 30 Rock and Friday Night Lights.
The problem is that both networks want the shows to be run entirely with the same commercials embedded. Some of the commercials may be ‘updated’ to reflect immediate advertising needs.
Now it’s understandable that the networks want to maintain ads in their programs. They’ve got advertisers to please and they need the advertisers’ money. But for them to insist that Cox disable a subscriber’s fast forward button for the show to me violates the relationship between the content delivery system and the user.
That’s going to piss a lot of people off. And it should. The networks have to realize that they don’t have the level of control they once had. Otherwise we should all invest in Tivo stock.
What they should have is sort of what we have when we go to the movies. The ads up front. It is understandable to have it in one bulk spot before we view the show. And a lot less irritating.
Filed under: Commercials, Controversial Marketing, Conversation Marketing, Marketing, Marketing Hubris, Networks, New Technology, Pop Culture, TV-on-Demand, Television
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