Cable companies are looking to standardize interactive ads that are offered across cable systems. This makes a lot of sense everyone I would think. Cable companies play a vital role in the content delivery of what we watch. It’s in their interest to allow content providers – all those networks – to offer standardized ad units so ad agencies and their clients – the ones who are paying for the show to be placed on cable – create and deliver ads to us – the audience.
And we, the audience, can now receive ads that are more pertinent to us because they will be more closely based on what we like. Yeah, I know our privacy is headed out the window, but that’s been happening for years.
Cable industry lobbyists are in DC right now trying to make sure all goes well and there are no hangups that block this. The project, called ‘Canoe’ is all the more important as we will all supposedly switch over to digtial next year.
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