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Loading ...The title of the article on Wired.com says it all: Revamped Microsoft Live Search Disappoints. And this it certainly does. Live Search is a rather sad attempt at replicating (and copying, only in looks and not in results) the search power of Google.
I did a basic test, first I plugged my own name into Google. And, well, I come up as the first few links on the first page. In fact, 13 out of the first 20 links on Google’s search are completely relevant to my search.
Let’s compare this to the same search on Live Search! Same search, very different results. Live Search brings back 3 out of 20 relevant results and only one of those is on the first page.
You would think that if Microsoft was gonna go out there and try and boast about its new “revamped” site that it would give Google some run for its money. Perhaps I am biased, after all I have been using Google for years and years. Heck, I can’t remember life before Google.
But, as I said in an earlier post on this blog, it is all about how much you “trust” the search brand. I will stay with Google as long as I get good search results, in fact not just good, but better then anyone else. I have explored some of the other search engines, always to return to Google. When Microsoft does something like this it only reinforces the mysteec and trust around the Google search brand.
Well, then again it never surprises me when Microsoft disappoints. It certainly ain’t no Apple or Google when it comes to living up to the hype it tries to create.
Better luck next time!!
Filed under: Conversation Marketing, Search Engines
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[…] I have written several times about search engines(Microsoft Relaunches Live Search , Consumer Watch does Search Engines, Manage the Brand: Google!), often trying to emphasize the […]