Comments on: Shift in Ad Campaigns During a Possible Recession http://marketingconversation.com/2007/09/27/shift-in-ad-campaigns-during-a-possible-recession/ Digital PR and Social Media Marketing Fri, 18 May 2012 23:54:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Shift in Ad Campaigns During a Possible Recession « BodyLogicMD’s Hormone Therapy Blog http://marketingconversation.com/2007/09/27/shift-in-ad-campaigns-during-a-possible-recession/comment-page-1/#comment-1231 Shift in Ad Campaigns During a Possible Recession « BodyLogicMD’s Hormone Therapy Blog Thu, 15 Nov 2007 21:38:02 +0000 http://marketingconversation.com/2007/09/27/shift-in-ad-campaigns-during-a-possible-recession/#comment-1231 [...] read more | digg story [...] [...] read more | digg story [...]

]]> By: 11 Best Online Marketing Quotes of the Week - 9/28/07 http://marketingconversation.com/2007/09/27/shift-in-ad-campaigns-during-a-possible-recession/comment-page-1/#comment-994 11 Best Online Marketing Quotes of the Week - 9/28/07 Fri, 28 Sep 2007 20:44:26 +0000 http://marketingconversation.com/2007/09/27/shift-in-ad-campaigns-during-a-possible-recession/#comment-994 [...] Companies are realizing that the internet is a more cost effective and efficient way to make their dollar work on the advertising front. - Kevin Donlan on Shift in Ad Campaigns During a Possible Recession [...] [...] Companies are realizing that the internet is a more cost effective and efficient way to make their dollar work on the advertising front. – Kevin Donlan on Shift in Ad Campaigns During a Possible Recession [...]

]]> By: Sing a Song for Safety » Blog Archive » links for 2007-09-28 http://marketingconversation.com/2007/09/27/shift-in-ad-campaigns-during-a-possible-recession/comment-page-1/#comment-990 Sing a Song for Safety » Blog Archive » links for 2007-09-28 Fri, 28 Sep 2007 05:33:05 +0000 http://marketingconversation.com/2007/09/27/shift-in-ad-campaigns-during-a-possible-recession/#comment-990 [...] Shift in Ad Campaigns During a Possible Recession (tags: internet advertising marketing media online podcast banner ads revenue) [...] [...] Shift in Ad Campaigns During a Possible Recession (tags: internet advertising marketing media online podcast banner ads revenue) [...]

]]> By: » Internet Marketing Will Thrive in the Upcoming US Recession Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC http://marketingconversation.com/2007/09/27/shift-in-ad-campaigns-during-a-possible-recession/comment-page-1/#comment-985 » Internet Marketing Will Thrive in the Upcoming US Recession Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC Thu, 27 Sep 2007 19:32:18 +0000 http://marketingconversation.com/2007/09/27/shift-in-ad-campaigns-during-a-possible-recession/#comment-985 [...] Comments Jonathan Trenn on Shift in Ad Campaigns During a Possible RecessionMaxaleCyMycle on My Earliest USENET PostingChris Abraham on Shift in Ad Campaigns During a Possible [...] [...] Comments Jonathan Trenn on Shift in Ad Campaigns During a Possible RecessionMaxaleCyMycle on My Earliest USENET PostingChris Abraham on Shift in Ad Campaigns During a Possible [...]

]]> By: Jonathan Trenn http://marketingconversation.com/2007/09/27/shift-in-ad-campaigns-during-a-possible-recession/comment-page-1/#comment-984 Jonathan Trenn Thu, 27 Sep 2007 18:10:53 +0000 http://marketingconversation.com/2007/09/27/shift-in-ad-campaigns-during-a-possible-recession/#comment-984 Sounds like a white paper topic to me! Sounds like a white paper topic to me!

]]> By: Chris Abraham http://marketingconversation.com/2007/09/27/shift-in-ad-campaigns-during-a-possible-recession/comment-page-1/#comment-981 Chris Abraham Thu, 27 Sep 2007 16:09:31 +0000 http://marketingconversation.com/2007/09/27/shift-in-ad-campaigns-during-a-possible-recession/#comment-981 Bravo, Kevin... this is perfect. Thanks for doing this... I would like to share my premise, here, however... I asked Kevin to write this blog post based on my premise, which is just experience, guy, and lots of daily readings of the WSJ, NYT, and the FT. Okay, here's my assumption and my premise: ASSUMPTION: We're going to have a recession. let's just make that assumption. Usually, during a recession, ad revenues drop. My argument is that during a recession, people stay home more. Web surfing is cheap, amusing, plentiful, and also most amusing with broadband. While people may cut down cable, they will keep their Internet connection -- and will hunker-down on the Internet while they're low on personal spending money, on discretionary income. PREMISE: People will spend more money and there will be more ad dollars and marketing dollars spent online, SEM, SEO, new marketing, OO, OE, outreach, and online ad buys during a recession -- and print, commercials, and radio spots will plummet. Bravo, Kevin… this is perfect. Thanks for doing this… I would like to share my premise, here, however… I asked Kevin to write this blog post based on my premise, which is just experience, guy, and lots of daily readings of the WSJ, NYT, and the FT. Okay, here’s my assumption and my premise:

ASSUMPTION:
We’re going to have a recession. let’s just make that assumption. Usually, during a recession, ad revenues drop. My argument is that during a recession, people stay home more. Web surfing is cheap, amusing, plentiful, and also most amusing with broadband. While people may cut down cable, they will keep their Internet connection — and will hunker-down on the Internet while they’re low on personal spending money, on discretionary income.

PREMISE:
People will spend more money and there will be more ad dollars and marketing dollars spent online, SEM, SEO, new marketing, OO, OE, outreach, and online ad buys during a recession — and print, commercials, and radio spots will plummet.

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