I have put this “how to post on our corporate blog, Marketing Conversation” for my staff but I thought it would be useful to share as well… please enjoy — it isn’t finished yet — there will be more to follow …
I asked Kevin to write a blog post (which rocked) based on my assumption that the US is headed towards a recession based on the devaluation of the dollar, the housing market slump, and the war in Iraq. I believe that marketing and advertising online is recession-proof, especially as attention profiling and behavioral targeting strategies improve and ads become customized to each the unique hopes, dreams, needs, wants, and context of users online.
Seems as if Verizon forgot what type of business it is in.
The New York Times reported earlier today that Verizon had reversed course on not allowing Naral, the (National Abortions Rights Action League) to send out text messages to is supporters. From what I can gather, it was the issue as a whole – abortion – and not the group’s particular stance that caused Verizon to initially not allow Naral to communicate to its members – members who had taken the time to opt-in to Naral’s outreach program.
As all of you are well aware the constraints that TV broadcast schedules once exercised over their loyal viewers time have all but melted away. The “modern” viewer need only cruise iTunes, AOL, broadcaster’s websites, YouTube or their local DVD retailer to find the episode they missed or even want to see before it has being aired. Hours of entertainment are available at our fingertips so it is no wonder that few people are willing to fit into the bi-hourly time tables set up for them by major networks. I’m all for this new freedom and it seems that things are not going badly for advertisers or for the networks either. Though DVD sales are dropping the sale of television series on DVD has been consistently rising (New York Times). Advertisers are finding new and ingenious ways to get ad time within the actual show (who can forget the first 30Rock episode with the super oven) or in only slightly disruptive banners at the bottom of the screen.