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Posted on September 26th, 2007 by Chris Abraham
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This morning, the Firebrand Press Conference came to pass in NYC. Then, not long after, yours truly reached out to Bloggers and shared the love. Want to see what the love is about (because there is a lot of love)?


Well, let me quote my own outgoing email-of-love:

I have been bursting to tell you about Firebrand but I have been under embargo until the big press conference in New York this morning. Well, since the embargo has been lifted, both you and I are free to talk or write about Firebrand until we’re blue in the face, so here’s what Firebrand is …

Firebrand is a new, opt-in entertainment and marketing destination that gives consumers interactive access to their favorite brands, products and promotions. Firebrand programs the “coolest” TV commercials the way MTV used to program music videos and its multi-platform network, slated to launch on October 22, is the first to go “live” simultaneously on TV, the web and mobile. Firebrand even has CJ’s (commercial jockeys), the same way MTV had VJ’s, who will contextualize the commercials as art and entertainment, and guide consumers through playlists, contests and promotions.

We’ve created an online social media release especially for bloggers. Click over to http://press.firebrandtv.com/smpr for all the key facts, plus easy access to lots of multimedia assets including logos and screenshots, promo videos, our Facebook group and more.

If you’re as excited about Firebrand as I am and think it will appeal to the Simplebits community, I hope you’ll take a few minutes to let your audience know all about it.

Either way, we’re also letting bloggers into our private preview in a few weeks, so that you can have a sneak peek right before Firebrand opens to the public – but you’ll need to reserve your spot.

So let me know if you’d like to be added to our private preview list, and feel free to ping me if you have any questions.

Here’s the SMPR content:

FIREBRAND

A NEW ENTERTAINMENT AND MARKETING DESTINATION DEDICATED TO THE BEST IN COMMERCIAL CULTURE TO LAUNCH ON TV, WEB AND MOBILE

Venture Will Transform the Commercial Break into a Commercial Destination

Led by Industry Pioneer John Lack and Román Viñoly
Microsoft, NBC Universal and GE’s “Peacock Equity Fund”, ION Television Join as Investors

NEWS FACTS

  • Firebrand, the new, opt-in entertainment and marketing destination that gives consumers interactive access to their favorite brands, products and promotions, today announced plans for its October 22nd launch.
  • Firebrand programs the “coolest” TV commercials the way MTV used to program music videos, creating the first multi-platform network to go “live” simultaneously on TV, the web and mobile.
  • Firebrand’s “Commercials as Content” programming launches on the ION Television Network, weeknights at 11pm in 94 million households, as well as 24/7 on the web at www.firebrandtv.com, www.usanetwork.com, www.adweek.com and on hand-held mobile devices, initially through iTunes, and MSN when available.
  • Investors Microsoft, NBC Universal and GE’s Peacock Equity Fund, ION Television, as well as Adweek, Brandweek and Mediaweek, among others, joined Firebrand at its announcement during Advertising Week at the Paley Center for Media.
  • Firebrand has also built personalization tools so consumers can create their own playlists and share their favorite spots.
  • Firebrand’s primary demographic is the highly desirable “Gen Y/Millennials”, who voraciously consume pop culture, and are already sharing commercial content with their friends. This group boasts purchasing power of more than $200 billion a year and already account for 40% of Internet shopping.
  • Gen-Xers and Boomers will also find something they like on Firebrand, with playlists that include their favorite brands, vintage commercials, special promotions and the best international spots.
  • Firebrand also features ‘Commercial Jockeys’ or CJs to contextualize commercials as art and guide viewers through the spots, contests and promotions.
  • Firebrand will also provide advertisers with the Firebrand Dashboard TM, an innovative diagnostic tool that integrates industry standard television and online response data. For the first time, advertisers can see TV viewing and online clicks side by side, for specific spots and offers, delivering advertisers a meaningful ROI analysis.
  • Firebrand can be found at www.firebrandtv.com, www.usanetwork.com, www.adweek.com weeknights on ION television network from 11 PM -12 AM ET, and on mobile devices

QUOTES

Attributable to John A. Lack, Chief Executive Officer/Co-Founder

  • “Firebrand enters the media landscape as the era of the commercial interruption is coming to an end.”
  • “We curate the best TV commercials and promotions from around the world – connecting consumers directly with their favorite brands in an integrated environment.”
  • “With Firebrand, our multi-tasking audience can find us on every platform. It’s a unique environment where they can ‘Watch, Win, Shop and Share’”.
  • Firebrand is QVC for the MySpace generation.

Attributable to Román Viñoly, Chief Creative Officer/Co-Founder

  • “Firebrand takes the traditional method of programming television commercials and turns it on hits head.”
  • “We program TV spots like a DJ spins music in a club. There is a rhythm and flow to it.
  • “Firebrand features “Commercial Jockeys” or CJs that to contextualize commercials as art and guide viers through the spots, contests and promotions”
  • “On Firebrand, you’ll see more car chases, explosions, gags, drama, heroes, Oscar-winning actors, directors and producers in an hour than in a month of HBO.”
  • “To be true to our consumers, you can’t pay us to air a bad spot”

Please Contact Dawn Rowan to arrange and interview.

RELATED LINKS

Multimedia

Video

Press

  • Full Press Release in PDF format
  • Download

CONTACT INFORMATION

Company Inquiries:
Firebrand: Jerri Chou
Phone: (646) 747 3619
Email: jerri.chou@firebrandtv.com

Press Inquiries:
Firebrand: Dawn Rowan
Phone: (646) 747 3600
Email: dawn.rowan@firebrandtv.com

Social Media Inquiries:
Crayon: Aaron Greenberger
Phone: (917) 318-5494
Email: aaron@crayonville.com

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Suggested Tags: Firebrand  |  TV Commercials | Advertising | Pop Culture | Online Advertising

 

And, here’s the official Press Release:

FOR IMMEDIATE RELEASE

PR Contact:
Dawn Rowan
646-747-3600
dawn.rowan@firebrandtv.com

Press can access images and further information at
http://press.firebrandtv.com

FIREBRAND — A NEW ENTERTAINMENT AND MARKETING DESTINATION DEDICATED TO THE BEST IN COMMERCIAL CULTURE — TO LAUNCH ON TV, WEB AND MOBILE

Venture Will Transform the Commercial Break into a Commercial Destination
Led by Industry Pioneer John Lack and Román Viñoly

Microsoft, NBC Universal and GE’s “Peacock Equity Fund,” ION Television Join as Investors

New York (September 25, 2007) – Firebrand, the new, opt-in entertainment and marketing destination that gives consumers interactive access to their favorite brands, products and promotions, today announced plans for its October 22nd launch.

Firebrand programs the “coolest” TV commercials the way MTV used to program music videos, creating the first multi-platform network to go “live” simultaneously on TV, the web and mobile.

Firebrand’s “Commercials as Content” programming launches on the ION Television Network, weeknights at 11 pm in 94 million households, as well as 24/7 on the web at www.firebrandtv.com, www.usanetwork.com www.adweek.com and on hand-held mobile devices, initially through iTunes, and MSN when available.

Investors Microsoft, NBC Universal and GE’s Peacock Equity Fund, ION Television, as well as Adweek, Brandweek and Mediaweek, among others, joined Firebrand at its announcement during Advertising Week at the Paley Center for Media.

“Firebrand enters the media landscape as the era of the commercial interruption is coming to an end,” says John A. Lack, CEO/Co-Founder. “We curate the best TV commercials and promotions from around the world – connecting consumers directly with their favorite brands in an integrated environment.”

Firebrand has also built personalization tools so consumers can create their own playlists and share their favorites spots.

“With Firebrand, our multi-tasking audience can find us on every platform,” says Lack. “It’s a unique environment where they can ‘Watch, Win, Shop and Share.’”

Firebrand’s primary demographic is the highly desirable “Gen Y/Millennials,” who voraciously consume pop culture, and are already sharing commercial content with their friends. This group boasts purchasing power of more than $200 billion a year and already account for 40% of Internet shopping. But, Gen-Xers and Boomers will also find something they like on Firebrand, with playlists that include their favorite brands, vintage commercials, special promotions and the best international spots.

“Firebrand takes the traditional method of programming television commercials and turns it on its head,” says Román Viñoly, Chief Creative Officer/Co-Founder. “We program TV spots like a DJ spins music in a club. There is a rhythm and flow to it.”

Firebrand also features ‘Commercial Jockeys’ or CJs to contextualize commercials as art and guide viewers through the spots, contests and promotions.

“On Firebrand, you’ll see more car chases, explosions, gags, drama, heroes, Oscar-winning actors, directors and producers in an hour than in a month of HBO,” says Viñoly. “To be true to our consumers, you can’t pay us to air a bad spot. ”

Firebrand will also provide advertisers with the Firebrand Dashboard ™, an innovative diagnostic tool that integrates industry standard television and online response data. For the first time, advertisers can see TV viewing and online clicks side by side, for specific spots and offers, delivering advertisers a meaningful ROI analysis.

Firebrand can be found at www.firebrandtv.com, www.usanetwork.com and www.adweek.com weeknights on ION television network from 11 PM -12 AM ET, and on mobile devices. For additional information, check out http://press.firebrandtv.com

###

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Filed under: Social Media Press Release, Web Applications

4 Responses to “The Beginning of the 24/7 Spot with Firebrand TV”

  1. Chris Abraham - Because the Medium is the Message, on September 26th, 2007 at 4:50 am Said:

    Firebrand is the Beginning of the 27/4 Spot

    This morning, the Firebrand Press Conference came to pass in NYC. Then, not long after, yours truly reached out to Bloggers and shared the love. Via Marketing Conversation…

  2. aaron@firebrand, on September 28th, 2007 at 3:56 am Said:

    Thanks for the post Chris… and oh yea for reaching out. You the man. Stay away from those ice sculptures!!

  3. » 10 Most Viewed Post on Marketing Conversation Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC, on October 3rd, 2007 at 12:52 am Said:

    […] The Beginning of the 24/7 Spot with Firebrand TV […]

  4. » 10 Most Viewed Post on Marketing Conversation Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC, on November 5th, 2007 at 10:22 pm Said:

    […] The Beginning of the 24/7 Spot with Firebrand TV - 430 Views […]

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