What in the heck is an SMPR? Well, it refers to a Social Media Press Release. What is an SMPR? Well, it is a regular Press Release but with links for downloading, for easy access to RSS, and the like. The SMPR is another example of PR firms not getting it by just white-knuckling to the good ole Press Release, but that’s okay because the SMPR looks pretty useful. Shift Communications has a snazzy template you can check out.
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2 Comments » Posted on September 24th, 2007 by Chris Abraham
A couple of brothers by the name of Maisols have developed a free online phone service similar to Skype which has been dubbed “pudding”. Well let me clarify “free” online phone service. Each customer’s conversations will be monitored and interesting tidbits of adverstising will appear on the screen during the exchange that relate to the conversation. Let’s say I’m chatting with my friend about movies I’ve recently seen, then advertisements for movies would begin to pop up. Leave it to a couple of brothers who “spent several years doing intelligence work for the Israeli military” (New York Times) to develop a product that boarder lines on a complete disregard for privacy.
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No Comments » Posted on September 24th, 2007 by Dani Sevilla
Unfortunately, one cannot hide El Al’s new Boeing 777, the world’s largest twinjet, when it takes off and lands. Not yet anyway. The 777 is a sitting target. One cannot do much about it. What can one do? Well, there are several things: you can have sensors that check to see if there are any service-to-air missiles either locked on or inbound — that’s a start. You can also make sure that your pilots have been trained in evasive maneuvers, which, unfortunately, are limited in jumbo jets. At the end of the day, however, you need to just make sure that the jet isn’t accessible to any SAMs.
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No Comments » Posted on September 24th, 2007 by Chris Abraham
Most of the time, defensive SEO is sort of like cleaning up a crime scene. There is a lot of manual labor involved in that cleaning. It requires pressurized water hoses, clorox, mops, panes of glass, lots of spackle, and some paint. The goal after a crime has been committed, is to return the scene to normalcy — as if nothing happened here.
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No Comments » Posted on September 24th, 2007 by Chris Abraham
You can give children rifles but that doesn’t make them soldiers. You can give them books on how to use rifles, you can provide them Army manuals such as the Special Forces Handbook and the Ranger Hand Book Sh 21-76, and you can even buy them fatigues and dog tags, but they will never be soldiers until them receive training, have experiences, are proven in battle. Becoming a soldier requires discipline, discretion, and the sort of passion that is only had by experimenting, making mistakes, learning, and building muscle memory.
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No Comments » Posted on September 24th, 2007 by Chris Abraham
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