Filed under: Conversation Marketing, Counter Messaging, Messaging Online, Online Advocacy, Online Attack, Online Brand Protection, Online Brand Reputation, Online Engagement, Online Influence, Online Messaging, Propaganda Warfare

Abraham Harrison executive, Saul Wainwright, brought an amazing radio news article to my attention, The Truth of False, which addresses what I have known forever: the truth is always what people remember and people generally associate the words used when messaging — color and tone — with the final perception, be it positive or negative. (Thanks Saul)


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No Comments » Posted on September 14th, 2007 by Abraham Harrison

Filed under: Brand Protection, Brand Reputation, Crisis Management, Hearts and Minds, Managing Conversation, Marketing Language, Memetic Engineering, Messaging Online, Online Attack, Online Brand Promotion, Online Brand Protection, Online Brand Reputation, Online Branding, Propaganda, Propaganda Warfare, Reputation Management

I recently heard a conversation on the radio show “On The Media” with Washington Post journalist Shankar Vedantam called “The Truth of False”.

I found this to be an incredibly interesting topic and shows the power of positive conversation. Not in the “fluffy” way, but in directing the attention to a positive statement about a subject. This is ultimately the most powerful approach to “winning the minds” of the people.

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1 Comment » Posted on September 14th, 2007 by Saul Wainwright


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