Steve Seeman of Makovsky + Company’s Q: What would you say is the first rule of crisis management on the web?
Chris Abraham’s A: Firstly, corporations don’t show as much respect to bloggers and online communities as they do to reporters and the media. Forget about corporations, the problem starts with the companies that corporations hire: PR, marketing, and advertising firms.
Steve Seeman of Makovsky + Company’s Q: How important is it to have a technology-proficient marketer on staff?
Chris Abraham’s A: Any PR or marketing shop that doesn’t have a CTO, or technology strategist at a senior level, is pretty silly. I mean, if a PR shop is big enough to have a VP of HR, then it is big enough to retain a VP of Technology Strategy.
Steve Seeman of Makovsky + Company’s Q: What is the biggest lapse or vulnerability that you see regularly on the part of corporations when it comes to the social media?
Chris Abraham‘s A: Firstly, corporations don’t show as much respect to bloggers and online communities as they do to reporters and the media. Forget about corporations, the problem starts with the companies that corporations hire: PR, marketing, and advertising firms.
In this morning’s Wall Street Journal, I read At MTV, a New Show That Pushes Deodorant, which sort of digs at MTV for turning an AXE commercial into a “How to Pick Up Women” TV show. I love it! Come on, noone is being fooled. As a consumer, if I am entertained, informed, or instructed in the art of love, I am totally cool with Branded Entertainment. In fact, I think it is more honest, more transparent, and more realistic.
It is one of those inevitable conversations you have with your buddies – “how is work?” or “where you working at these days?”