In this morning’s Wall Street Journal, I read At MTV, a New Show That Pushes Deodorant, which sort of digs at MTV for turning an AXE commercial into a “How to Pick Up Women” TV show. I love it! Come on, noone is being fooled. As a consumer, if I am entertained, informed, or instructed in the art of love, I am totally cool with Branded Entertainment. In fact, I think it is more honest, more transparent, and more realistic.
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1 Comment » Posted on September 13th, 2007 by Abraham Harrison
It is one of those inevitable conversations you have with your buddies - “how is work?” or “where you working at these days?”
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No Comments » Posted on September 13th, 2007 by Saul Wainwright
Steve Seeman of Makovsky + Company’s Q: Just how seriously you should take an attack by a specific blogger/poster/reviewer?
Chris Abraham’s A: It is very important to notice, triage, and discuss (IM, email, call) every single online mention, especially the attacks.
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2 Comments » Posted on September 13th, 2007 by Abraham Harrison
Steve Seeman of Makovsky + Company’s Q: What would you say is the first rule of crisis management on the web?
Chris Abraham’s A: Firstly, corporations don’t show as much respect to bloggers and online communities as they do to reporters and the media. Forget about corporations, the problem starts with the companies that corporations hire: PR, marketing, and advertising firms.
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3 Comments » Posted on September 13th, 2007 by Abraham Harrison
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