Mark Simon, VP, Industry Relations for Did-it.com, has some strong advice (and opinions) for CMOs when it comes to new media marketing. In an AdAge article, Ditch the Lunatic Web Content Crazes, he lays out 10 strategies/trends/fads that he thinks are useless and should be avoided.
Here they are:
1) Anything having anything to do with virtual reality.
2) Anything that has to do with the phony recommendation industry.
3) “Smart ads” that aren’t so smart.
4) “Searchless” advertising.
5) Audio-reliant video pre-roll spots.
6) “Human-powered” search engines.
7) Knee-jerk algorithmic media buying.
8 ) Behavioral targeting that goes too far.
9) Twitter and its microblogging ilk.
10) Intrusive mobile marketing.
Best to read the article of course as he gives details to all ten. But I’m wondering if any of you agree or disagree with the points he makes.
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