Comments on: iTunes and the 99 Cent Price Fix http://marketingconversation.com/2007/09/10/itunes-and-the-99-cent-price-fix/ Digital PR and Social Media Marketing by Abraham Harrison LLC Sun, 12 Feb 2012 16:57:14 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: » The New TV Series Viewer - Death of an Era? Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC http://marketingconversation.com/2007/09/10/itunes-and-the-99-cent-price-fix/comment-page-1/#comment-986 » The New TV Series Viewer - Death of an Era? Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC Thu, 27 Sep 2007 19:41:02 +0000 http://marketingconversation.com/2007/09/10/itunes-and-the-99-cent-price-fix/#comment-986 [...] Consider NBC’s final decision to no longer sell their series on iTunes (a point I discussed here). They want to ensure that not only are they able to cater to their consumers individual needs but [...] [...] Consider NBC’s final decision to no longer sell their series on iTunes (a point I discussed here). They want to ensure that not only are they able to cater to their consumers individual needs but [...]

]]> By: Abraham Harrison http://marketingconversation.com/2007/09/10/itunes-and-the-99-cent-price-fix/comment-page-1/#comment-903 Abraham Harrison Tue, 11 Sep 2007 14:27:27 +0000 http://marketingconversation.com/2007/09/10/itunes-and-the-99-cent-price-fix/#comment-903 Well, I already buy seasons on iTunes and they can cost anywhere from $23-$35/season, and I think that that's reasonable. Maybe their offerings are actually a bundle discount. Well, Apple is much better at this because everything thinks that it is pretty stupid for any "one," such as Vivendi or NBC, to want to not be "everywhere" is just bad business. I wish I could look at the contract. Well, I prefer the iTunes subscription model because new episodes come to me -- with Bittorrent, I need to remember to watch. But, I can always schedule that on my calendar, right? Well, I already buy seasons on iTunes and they can cost anywhere from $23-$35/season, and I think that that’s reasonable.

Maybe their offerings are actually a bundle discount.

Well, Apple is much better at this because everything thinks that it is pretty stupid for any “one,” such as Vivendi or NBC, to want to not be “everywhere” is just bad business.

I wish I could look at the contract.

Well, I prefer the iTunes subscription model because new episodes come to me — with Bittorrent, I need to remember to watch.

But, I can always schedule that on my calendar, right?

]]> By: dani sevilla http://marketingconversation.com/2007/09/10/itunes-and-the-99-cent-price-fix/comment-page-1/#comment-902 dani sevilla Tue, 11 Sep 2007 14:04:45 +0000 http://marketingconversation.com/2007/09/10/itunes-and-the-99-cent-price-fix/#comment-902 In NBC's defense (like they need defending) I don't think $5 was ever thought of as a price tag. What they wanted to do was package episodes (season bundles/5 episodes for a reduced price). Apple thought this was a little to tricky according to NBC. According to Apple, NBC just wanted to jack up the prices.... Kind of feels like you're back at the high school lunch table right? Nathania - what a great idea. The lesser known bands being able to get their day in the sun bc of the big record companies greed. It could happen. In NBC’s defense (like they need defending) I don’t think $5 was ever thought of as a price tag. What they wanted to do was package episodes (season bundles/5 episodes for a reduced price). Apple thought this was a little to tricky according to NBC. According to Apple, NBC just wanted to jack up the prices…. Kind of feels like you’re back at the high school lunch table right?

Nathania – what a great idea. The lesser known bands being able to get their day in the sun bc of the big record companies greed. It could happen.

]]> By: Abraham Harrison http://marketingconversation.com/2007/09/10/itunes-and-the-99-cent-price-fix/comment-page-1/#comment-896 Abraham Harrison Mon, 10 Sep 2007 23:08:29 +0000 http://marketingconversation.com/2007/09/10/itunes-and-the-99-cent-price-fix/#comment-896 People can use Bittorrent. $1.99 is right where I feel it is worthwhile for me buy an episode or an entire season. So, for me, it is either a $1.99 episode for Heroes or I am going to use Bittorrent. Noone is going to pay $5 for heroes when the other option is free. Free! I have enough money for $1.99 to be okay but $5 is just too much -- and I might even Bittorrent all of the episides just out of spite for gauging like that. People can use Bittorrent. $1.99 is right where I feel it is worthwhile for me buy an episode or an entire season. So, for me, it is either a $1.99 episode for Heroes or I am going to use Bittorrent. Noone is going to pay $5 for heroes when the other option is free. Free! I have enough money for $1.99 to be okay but $5 is just too much — and I might even Bittorrent all of the episides just out of spite for gauging like that.

]]> By: Nathania - Bold Interactive http://marketingconversation.com/2007/09/10/itunes-and-the-99-cent-price-fix/comment-page-1/#comment-895 Nathania - Bold Interactive Mon, 10 Sep 2007 19:49:57 +0000 http://marketingconversation.com/2007/09/10/itunes-and-the-99-cent-price-fix/#comment-895 I think that Apple is on the right side of things here. It's clear that people love iPods and they love iTunes. If the record companies pull away from that model, it will be their own blunder. I don't think NBC is going to have much success selling The Office episodes for $5 a pop. People can sign up for DVR or Tivo for less per month and record a lot more than just The Office and watch it whenever they want. And they can fast forward through ads. And most music is not SO GOOD that people are going to want to pay more than $1 per song. Then again, maybe if the crap the music companies push gets a higher price, the better not-as-famous bands can still charge less and finally get their day in the sun. I think that Apple is on the right side of things here. It’s clear that people love iPods and they love iTunes. If the record companies pull away from that model, it will be their own blunder.

I don’t think NBC is going to have much success selling The Office episodes for $5 a pop. People can sign up for DVR or Tivo for less per month and record a lot more than just The Office and watch it whenever they want. And they can fast forward through ads.

And most music is not SO GOOD that people are going to want to pay more than $1 per song. Then again, maybe if the crap the music companies push gets a higher price, the better not-as-famous bands can still charge less and finally get their day in the sun.

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