When I met Steve Rubel, I was pretty sure he was always a geek because Steve Rubel looks like a total geek; however, Peter Shankman clued me in that Rubel is a new convert to being a geek and is certainly not a total geek.
No Comments » Posted on September 9th, 2007 by Abraham Harrison
Steve Seeman of Makovsky + Company’s Q: How important is it to have a technology-proficient marketer on staff?
Chris Abraham’s A: Any PR or marketing shop that doesn’t have a CTO, or technology strategist at a senior level, is pretty silly. I mean, if a PR shop is big enough to have a VP of HR, then it is big enough to retain a VP of Technology Strategy.
6 Comments » Posted on September 9th, 2007 by Abraham Harrison
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