(No Ratings Yet)
Loading ...I came across an article in the Sunday New York Times called, “The Author Will Take Q.’s Now” by Kara Jesella. The article is about how authors - mostly small time authors - are turning increasingly to the world of blogs to help market and promote their upcoming books:
“The blog book tour, in which an author pops up on a series of blogs, usually over days or weeks, variously writing guest posts, answering questions from the host or sitting for a podcast, a video interview or a live chat. The blogs’ readers may comment and leave more questions. Ideally, they follow links to the author’s Web site and to an online retailer like Amazon […] made virtual stops at blogs related to the experiences she chronicles in her book — looking for love, learning to cook. At Books and Beliefs, she answered questions about how Jewish groups can create more opportunities for Jewish singles (throw parties); on Baking and Books, she was asked about her favorite comfort food (fried chicken).”
To me this sounds like a job for AbrahamHarrison LLC - this is what “Conversational Marketing” is all about. As the article points out there are many benefits to this marketing approach. Most importantly though, it helps you target your niche. You can aim your efforts at a group of people that express some sort of interest in say - books. And, you can canvas the whole country from the comforts of your home!
What I find the most interesting part of the article was that it was in the “Styles” section!! Does this mean that this marketing approach is viewed as a style by the New York Times? Kind of like a fad!
If so I think that this is a grave mistake. The change in marketing and the availability of customers to smaller and smaller businesses or “niche markets” (as Chris Anderson likes to point to) is here to stay. AbrahamHarrison LLC does a great job of utilizing the realm of blogs and social media and the powers within that, in an effort to access niche markets for clients. Ultimately creating “conversation”!!
Filed under: Abraham Harrison, Abraham Harrison LLC, Abraham Harrison Staff, Blogger Outreach, Blogger Relations, Blogging
Loading ...
Leave a Reply