Monthly Archives: September 2007

Superbiking from Kaneohe to Pearl Harbor in 5 Minutes

MSN preroll: better, but not enough

Mediaweek reported last week that MSN is going to limit it’s veiwers pre-roll exposure to what it had currently been. I don’t think it goes far enough but it sure is a step in the right direction.

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Cable companies: wanting digital standards

Cable companies are looking to standardize interactive ads that are offered across cable systems. This makes a lot of sense everyone I would think. Cable companies play a vital role in the content delivery of what we watch. It’s in their interest to allow content providers – all those networks – to offer standardized ad units so ad agencies and their clients – the ones who are paying for the show to be placed on cable – create and deliver ads to us – the audience.

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Disabling the fast-forward button is disabling common sense

Cox has agreed to interfere with our decision making process now as they’ve agreed to carry shows from ABC and NBC on their Video On Demand service post a show’s initial run. ABC has chosen to run it’s top rated series (Grey’s Anatomy, Lost, Desperate Housewives), while NBC will be showing it promising but not quite fulfilling potential shows such as 30 Rock and Friday Night Lights.

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