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Loading ...I searched around Google for “marketing conversation” and one offering really stood out, Marketing Conversations Need To Start With You from Nina Ham.
“Many marketing conversations get off-track before you even pick up the phone or initiate the handshake. These are the marketing conversations you have with yourself. As independent professionals, usually at the helm of solo businesses, we sometimes find ourselves facing daunting internal obstacles as we try to begin our day’s marketing activity. With no one in our office-of-one to help with a confidence booster, an important resource to have in our self-management toolbox is a means of submitting the negative self-talk for an internal Second Opinion.” Via About.com > Small Business > Canada
I like what she says because it is essential for us, as purveyors of conversation marketing services, to be both confident counsel to our clients as well as entering into marketing campaigns on the behalf of our clients with the kind of confidence, self-assuredness, and passion that in infectious. Don’t be afraid to let your passion and enthusiasm show.
Why? Well, if you don’t take some risk and enter into the conversation with confidence in your client, your service, and your product then your new marketing campaign might be safe (your client won’t end up plastered on the front page of the New York Times) but it also might be ineffective and ineffectual (your client won’t end up plastered on the front page of the New York Times), neither of which are worth it.
A little bit of fearlessness, a pinch of shamelessness, a cup of confidence, a pound of passion, and a kilo of preparedness is what you need to succeed.
At the end of the day, sit with your client before a looking class, and repeat, “we’re good enough, we’re smart enough, and doggone it, people like us!”
If you aren’t cocksure in your professional services, in your mad ninja skills, in your client, and in your client’s products and services, in your mastery of Internet culture, and in your rap, then you’re kind of screwed and should really take down your shingle.
And, if your client shy, risk-averse, or full of dread, it is your job to lend him from that bottomless font of confidence.
That’s more than half of what you’re being paid the big bucks to do, mate, and that’s for sure.
Filed under: Conversation, Conversation Marketing, Marketing, Marketing Conversation, Marketing Hubris, Marketing Strategy
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