Comments on: Book Report Assignments for Mr. Abraham Harrison http://marketingconversation.com/2007/08/29/book-report-assignments-for-mr-abraham-harrison/ Digital PR and Social Media Marketing Fri, 18 May 2012 23:54:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Eric Roth http://marketingconversation.com/2007/08/29/book-report-assignments-for-mr-abraham-harrison/comment-page-1/#comment-3403 Eric Roth Sun, 28 Sep 2008 16:07:10 +0000 http://marketingconversation.com/2007/08/29/book-report-assignments-for-mr-abraham-harrison/#comment-3403 Another practical case study for publishers, self-publishers, and aspiring authors. Sometimes we get so lost in the details that we forget to zoom out and see the big marketing situation. Another practical case study for publishers, self-publishers, and aspiring authors.

Sometimes we get so lost in the details that we forget to zoom out and see the big marketing situation.

]]> By: Janet Johnson http://marketingconversation.com/2007/08/29/book-report-assignments-for-mr-abraham-harrison/comment-page-1/#comment-852 Janet Johnson Thu, 30 Aug 2007 02:23:40 +0000 http://marketingconversation.com/2007/08/29/book-report-assignments-for-mr-abraham-harrison/#comment-852 For the pure joy of reading: 'Made to Stick 'from the Heath brothers - how to paint classically beautiful word pictures. An essential skill you guys have obviously mastered with your 'tin foil hats,' but the rest of us can really use. And 'A Whole New Mind' by Daniel Pink - who advocates that we 'right brainers' will inherit the earth. Or at least bring back the fine art of the metaphor... For the pure joy of reading:

‘Made to Stick ‘from the Heath brothers – how to paint classically beautiful word pictures. An essential skill you guys have obviously mastered with your ‘tin foil hats,’ but the rest of us can really use.

And ‘A Whole New Mind’ by Daniel Pink – who advocates that we ‘right brainers’ will inherit the earth. Or at least bring back the fine art of the metaphor…

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