Filed under: Buzz Marketing, Conversation Marketing, Viral Marketing, Word-of-Mouth, Word-of-Mouth Marketing

I wonder if the sale of home teeth-whitening systems aid in the sale of more expensive dentist-provided solutions. Either way, people are taking their teeth into their own hands.

“Whitening has become more popular because of the influx of marketing for at-home treatments. Both the availability of products via the Internet and word-of-mouth recommendations have skyrocketed online sales.” Via University Daily Kansan

1 Comment » Posted on August 25th, 2007 by Abraham Harrison

Filed under: Buzz Marketing, Viral Advertising, Viral Marketing

I was reading an old NY Times Magazine and came across an article talking about the Phillips Norelco Bodygroom - a shaver for all those parts of the man besides his face. You may say, who cares. Well the part that was interesting about this article and the way that this product was promoted was the use of the internet. Via New York Times

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1 Comment » Posted on August 25th, 2007 by Saul Wainwright


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