Excellent advice on how to write white hat SEO titles that will make Google your new best boyfriend. By Heather Lloyd-Martin via Top Rank Blog:
- There should be unique titles for every page on your site. Yes, every page.
- Titles should read like a headline with keyword phrases in them to draw readers in. The search engines like the keyword phrases and human visitors are compelled to click on the search results when there is a compelling title.
- Make sure the title is no more than 75 characters long, because both search engines and human readers will stop reading after a while.
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