Daily Archives: 19/08/2007

BlueLithium makes a behavioral marketing play for 2008

With an eye toward the upcoming elections it 2008, online ad network BlueLithium is introducing what it calls its “Voter Network” to political campaigns and political groups. This network, which essentially seems to be its current slew of sites that they represent, will allow political decision makers the ability to target behaviorally, demographically, and geographically. It consists of about 1000 sites that could reach up to 119 million voters. The network will offer targeted standard ads units and video. Continue reading