Okay, I think this is gonna be a really simple blog. It is actually just a question that I am looking for some opinions on.
Can a conversational marketing campaign move across different language groups? How does one create a campaign that does so? And what are the potential limitations or pitfalls in such an effort?
I ask this question because I started thinking about the globe – how many people are online, where are they and what languages do they speak. As is well known the US does not have the highest internet penetration in the world. Countries like (I believe) Finland, Singapore and a few other Asian countries have extremely high internet penetration – yet these countries first languages are not English. Is this a potential problem and how do you get around it?
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