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Loading ...More and more people are spending more and more time online to read, view, or listen to content, according to the Online Publishers Assocition. In fact, in just four years, there’s been an ease of 37% in the share of time we spend online viewing content. And in just one year, share of time for of content increased from 39.0% to 49.6%. And I’d bet that that increase is also an increase of real time…meaning it is not taking away from search or ecommerce or communication.
That’s significant. Because it show use that the web is becomng that much more integrated into our lives. It’s increasingly becoming the preferred choice of media. I’d say that this trend is happening for three major reasons: the rise of social media, the use of the internet as a news and entertainment medium, and the use of the internet as an application for our daily tasks.
The reason why so many of us put up proflies on MySpace and Facebook or we write our own blogs is because it gives us our own place. It’s our own pad. Our own digital self-expression that we each crave. We can’t do that watching TV or reading a magazine. But online, we can create our own personal brand. Or we can experience others, or exhanges ideas, or develop and solidify what we also crave…deeper realtionships with others.
Today, we check out today’s headlines in the paper and take a quick look at the evening news, but when we really want to check out what’s going on, whether it’s 2:17 p.m. or 2:17 a.m., we now hop online and go to our favorite news site. We don’t have to wait, so we don’t.
We get entertained on YouTube. We find others on Match.com. We find what we want on CraigsList.
This means that marketers are going to have to figure out just how to go about reaching us. Ad units I have no problem with, but they’re often ignored (as are most types of advertising). Pre-rolls drive me crazy unless the product/service is something I definitely need and it’s not interrupting a news clip that I want to see right away. Viral is cool, but how does it start? Search is there when you know you need it, but sometimes you need it when you’re not looking.
The challenges ahead are going to be fun.
Filed under: Citizen Generated Media, Hearts and Minds, Internet Culture, Jaiku, Online Participation, Pownce, Social Meda, Social Networking, Social Networks, Web 2.0
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