What is the Issue with Paid Word-of-Mouth?

by Abraham Harrison on August 16, 2007 · 1 comment

So, why is everyone so frustrated by folks like Ted Murphy and PayPerPost? We completed a gig for them and during our outreach and engagement, lots of folks didn’t get PPP. Well, it seems to me that not everyone does stuff for free, neither the Internet nor the physical world:

“The Detroit based musician emzy.collins is offering a $100 prize to the fan that does the best word-of-mouth marketing.” Via PR.com


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1 Thom 08.19.07 at 10:26 pm

I think this sort of thing can be a good tool. It’s a new form of advertising that the internet has allowed.

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