Unless you’re running an affiliate site or need eyeballs, the best way to build a brand is to influence influencers: to make people want to visit versus tricking them into visiting through graphical and textual ads.
“Although a high level of online activity may suggest the influential brand advocates would respond to social marketing information rather than create their own; advocacy toward a product or service is most likely to be generated by word-of-mouth.” Via WebProNews
I still have loads of clients who still want to buy their way into traffic. Like I always say, like a broken record, is that the moment you turn off your ad campaign is the same moment the traffic dies as well.
Word-of-mouth can be a little tricky and isn’t immediate, however, it is durable; of course, you can’t be a control freak about it, because you can’t make word-of-mouth happen.
In order to succeed in the word-of-mouth arena, you must be as attractive as you advertsie, you have to have a great product or service, and you have to be willing to actually not be just hype.
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