Comments on: Marketing to Social Networks is About Building Trusted Relationships http://marketingconversation.com/2007/08/16/marketing-to-social-networds-is-about-building-trusted-relationships/ Digital PR and Social Media Marketing by Abraham Harrison LLC Sun, 12 Feb 2012 16:57:14 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jonathan Trenn http://marketingconversation.com/2007/08/16/marketing-to-social-networds-is-about-building-trusted-relationships/comment-page-1/#comment-774 Jonathan Trenn Sun, 19 Aug 2007 17:30:51 +0000 http://marketingconversation.com/2007/08/16/marketing-to-social-networds-is-about-building-trusted-relationships/#comment-774 How do brands first get noticed on SNS? How do they initially engage their target audience on SNS? It seems to me that advertising on these sites is a good idea...if it's tied into some sort of semi-exit strategy, where connections can be started and then followed by engagement strategies. Tossing up endless ad units will get stale pretty quick. How do brands first get noticed on SNS? How do they initially engage their target audience on SNS?

It seems to me that advertising on these sites is a good idea…if it’s tied into some sort of semi-exit strategy, where connections can be started and then followed by engagement strategies.

Tossing up endless ad units will get stale pretty quick.

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