What we’re doing over at Abraham Harrison doesn’t make a lot of sense to many traditional firms and their traditional marketing and PR agencies. Let me explain something: social media, social networks, social utilities, and blogs don’t work the same way that traditional media outlets do. Here’s a might fine little excerpt care of TMCnet
“By now, it’s clear that successful SNS campaigns don’t follow traditional marketing rules; SNSes can’t be treated as channels because SNS members aren’t passive Web pages.”
“But most marketers still use traditional marketing tactics like run-of-site advertising and static microsites to push messages into these networks. Instead, to realise the full value of marketing on SNSes, marketers should be prepared to engage in a personal relationship with users by providing something of value. Promotions are good in this context, but even better are information or brand elements that users can pass on to their friends.”
“As such says Forrester, marketers should mimic how bands promote themselves on sites like MySpace – they engage their fans by posting frequently providing backstage gossip, and answering their questions. Against this background, Li concludes that marketers should ‘ditch the marketing tactics’ as marketing using SNS is ‘about building trusted relationships.’” Via TMCnet
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