So I came across this article, Wikipedia Spin Doctors Revealed, Wikipedia Spin Doctors Revealed, via my google news feed.

I find this an interesting idea of creating accountability through “knowing” who the editors are. On one level I think this flies in the face of the wikipedia system of somewhat anonymous editing. It raises some questions about conversational marketing - trying to track back who started a conversation. Does this change the value of a conversation knowing who started it? What if you don’t like the person or feel they have a vested interest in spinning the conversation?

I think that this is part of the change that is happening on the web - the accountability issue. Or the loss of anonymity on the web. This in part has been pushed to the fore by our governments efforts at getting internet companies to divulge their customers information, the tracking of their online movements and explorations. It is a truly interesting debate that raises all kinds of questions of privacy, liberty and state security. However openness is always more valuable in the long run then closed systems or conversations - at least that is my cursory thought.

It is always the danger of the minority (the spoilers) spoiling it for the majority (the non-spoilers).