Comments on: iVillage and NBC – a question of architecture http://marketingconversation.com/2007/08/13/ivillage-and-nbc-a-question-of-architecture/ Digital PR and Social Media Marketing by Abraham Harrison LLC Sun, 12 Feb 2012 16:57:14 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: dani sevilla http://marketingconversation.com/2007/08/13/ivillage-and-nbc-a-question-of-architecture/comment-page-1/#comment-718 dani sevilla Wed, 15 Aug 2007 14:15:35 +0000 http://marketingconversation.com/2007/08/13/ivillage-and-nbc-a-question-of-architecture/#comment-718 I haven't tried Pownce out yet (although the extremely cute name is very tempting) but here is my theory. It's a step back, definitely in the broader development of the web community however it might be a step forward in a different direction. Remember my <a href="http://marketingconversation.com/2007/07/29/to-be-found-or-not-to-be-found-that-is-the-question-social-networking/" rel="nofollow">New Zealander friend</a> the one who was sick of being contacted by people he didn't care to here from? Perhaps Pownce thinks that they are providing a service to those very busy and more private people. I haven’t tried Pownce out yet (although the extremely cute name is very tempting) but here is my theory. It’s a step back, definitely in the broader development of the web community however it might be a step forward in a different direction. Remember my New Zealander friend the one who was sick of being contacted by people he didn’t care to here from? Perhaps Pownce thinks that they are providing a service to those very busy and more private people.

]]> By: Abraham Harrison http://marketingconversation.com/2007/08/13/ivillage-and-nbc-a-question-of-architecture/comment-page-1/#comment-716 Abraham Harrison Wed, 15 Aug 2007 12:10:37 +0000 http://marketingconversation.com/2007/08/13/ivillage-and-nbc-a-question-of-architecture/#comment-716 Personally, the problem with blogs is that blogs are Web 1.5 as well. Blogs are pretty long-in-the-tooth. RSS is web 2.0 but the blog with its comments and so forth is really just web 1.5. The Well and The Meta Network is Web .5. Why? Well, because it is a gated community. If you don't feed the blogosphere, then you're being irrelevant. I am wondering if maybe Pownce, http://www.pownce.com, took a step back? What do you think? Personally, the problem with blogs is that blogs are Web 1.5 as well. Blogs are pretty long-in-the-tooth. RSS is web 2.0 but the blog with its comments and so forth is really just web 1.5.

The Well and The Meta Network is Web .5. Why? Well, because it is a gated community. If you don’t feed the blogosphere, then you’re being irrelevant.

I am wondering if maybe Pownce, http://www.pownce.com, took a step back? What do you think?

]]> By: Nathan Ketsdever http://marketingconversation.com/2007/08/13/ivillage-and-nbc-a-question-of-architecture/comment-page-1/#comment-714 Nathan Ketsdever Wed, 15 Aug 2007 04:40:37 +0000 http://marketingconversation.com/2007/08/13/ivillage-and-nbc-a-question-of-architecture/#comment-714 I think using the message board format is a baby step of sorts. Outside politics, tech, and a portions of social networks blog is still a word and activity thats shrouded in mystery. What is it? How do you do it? How do you evaluate it? What good is blogging for me? Is there a risk that web 1.5 adopters will like that space better than web 2.0? Yes. Is this a good thing. Maybe. I think it will help ensure that web 2.0 is really an optimal choice and the folks that show up--or at least a greater portion of them--have come to play, conversate, and participate and they haven’t ended up there by default. For folks that are stuck supping at the table of mass media offerings, perhaps this will provide more entertaining and conversational. Perhaps it will even provide a broader consensus behind more robust web infrastructure (aka more free wifi) People aren’t ready to watch TV at the same time as they are working on their computer. I think this is absolutely correct. Effectively that means that their target audience is folks with laptops and wifi, which although growing, may not be the same folks that are tuning into television. I think these people are hoping off the grid a bit, even if they might be returning for shows like The Daily Show and an occassional dip into Family Guy and American Idol reality-esque TV. Is this a fair test to if this is a good model. I’m not sure--my guess is the people will vote with their eyeballs and mouse-clicks. Certainly its instructive and illuminating. To be honest, I do worry that this is a way for mass media to coopt some of what we think is our conversational space and that scares the bejesus or whatever out of me. I may be crazy about all of the above, but thanks for the convo! I think using the message board format is a baby step of sorts. Outside politics, tech, and a portions of social networks blog is still a word and activity thats shrouded in mystery. What is it? How do you do it? How do you evaluate it? What good is blogging for me?

Is there a risk that web 1.5 adopters will like that space better than web 2.0? Yes. Is this a good thing. Maybe. I think it will help ensure that web 2.0 is really an optimal choice and the folks that show up–or at least a greater portion of them–have come to play, conversate, and participate and they haven’t ended up there by default.

For folks that are stuck supping at the table of mass media offerings, perhaps this will provide more entertaining and conversational. Perhaps it will even provide a broader consensus behind more robust web infrastructure (aka more free wifi)

People aren’t ready to watch TV at the same time as they are working on their computer. I think this is absolutely correct. Effectively that means that their target audience is folks with laptops and wifi, which although growing, may not be the same folks that are tuning into television. I think these people are hoping off the grid a bit, even if they might be returning for shows like The Daily Show and an occassional dip into Family Guy and American Idol reality-esque TV.

Is this a fair test to if this is a good model. I’m not sure–my guess is the people will vote with their eyeballs and mouse-clicks. Certainly its instructive and illuminating. To be honest, I do worry that this is a way for mass media to coopt some of what we think is our conversational space and that scares the bejesus or whatever out of me. I may be crazy about all of the above, but thanks for the convo!

]]> By: Abraham Harrison http://marketingconversation.com/2007/08/13/ivillage-and-nbc-a-question-of-architecture/comment-page-1/#comment-711 Abraham Harrison Tue, 14 Aug 2007 17:34:42 +0000 http://marketingconversation.com/2007/08/13/ivillage-and-nbc-a-question-of-architecture/#comment-711 The biggest problem with iVillage is that it is stuck in Web 1.5. Boards and forums and so forth really aren't web 2.0, actually, because they are hierarchical and each topic is stuck in its own silo. So, even though iVillage may be a community, a deep and powerful one to boot, it isn't prepared to handle huge influxes of new people and it doesn't really offer enough as it stands. The gifts are not good enough for those people who are just a little casual and a little curious. The biggest problem with iVillage is that it is stuck in Web 1.5. Boards and forums and so forth really aren’t web 2.0, actually, because they are hierarchical and each topic is stuck in its own silo. So, even though iVillage may be a community, a deep and powerful one to boot, it isn’t prepared to handle huge influxes of new people and it doesn’t really offer enough as it stands.

The gifts are not good enough for those people who are just a little casual and a little curious.

]]> By: Caleb Brightmore http://marketingconversation.com/2007/08/13/ivillage-and-nbc-a-question-of-architecture/comment-page-1/#comment-710 Caleb Brightmore Tue, 14 Aug 2007 01:42:14 +0000 http://marketingconversation.com/2007/08/13/ivillage-and-nbc-a-question-of-architecture/#comment-710 I think NBC is definitely wasting time. They overbid for the site in the first place, big time. They jumped the shark. Everyone wants to be hip and cutting edge in the online space, but the masses are not ready to be watching television and hooked into their computers at the same time. At the end of the day, who cares what sally in east bumblefuck says on the boards of ivillage anyway. It is stupid how they include viewer questions and perspective. I think NBC is definitely wasting time. They overbid for the site in the first place, big time.

They jumped the shark. Everyone wants to be hip and cutting edge in the online space, but the masses are not ready to be watching television and hooked into their computers at the same time.

At the end of the day, who cares what sally in east bumblefuck says on the boards of ivillage anyway. It is stupid how they include viewer questions and perspective.

]]> By: dani sevilla http://marketingconversation.com/2007/08/13/ivillage-and-nbc-a-question-of-architecture/comment-page-1/#comment-709 dani sevilla Tue, 14 Aug 2007 01:36:44 +0000 http://marketingconversation.com/2007/08/13/ivillage-and-nbc-a-question-of-architecture/#comment-709 Haha, yes ridiculous indeed. However, if you read the article it seems that just that happened last year. Haha, yes ridiculous indeed. However, if you read the article it seems that just that happened last year.

]]> By: ivillager http://marketingconversation.com/2007/08/13/ivillage-and-nbc-a-question-of-architecture/comment-page-1/#comment-708 ivillager Tue, 14 Aug 2007 01:04:23 +0000 http://marketingconversation.com/2007/08/13/ivillage-and-nbc-a-question-of-architecture/#comment-708 This is ridiculous. To say people won't go to a site because of a tv show is insane. Ideally they should compliement each other. This is ridiculous. To say people won’t go to a site because of a tv show is insane.

Ideally they should compliement each other.

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