Everyone wants to be able to grab a bit of the web action these days, and who can blame them for trying? Efforts are not always successful as happened with NBC 600 million dollar purchase of iVillage last year (”Making a Clean Start In a House of Mixed Media” New York Times). Some of NBC’s efforts to drive people to the site even ended up lowering the amount of traffic. “iVillage Live” was a show that invited viewers to chat online about the topics being discussed on television. It resulted in a month to month decrease of visitors to the site. NBC will not be deterred and is revamping and re-launching iVillage live in the near future. Read more…
7 Comments » Posted on August 13th, 2007 by Dani Sevilla
The Financial Times is reporting that Facebook has now made adjustment in their ad delivery system that allows advertisers the ability to avoid appearing on certain sites they deem potentially offenseive.
This change took place after several advertisers found that they had ads place on the page for the British National Party, a right-wing political group.
No Comments » Posted on August 13th, 2007 by Jonathan Trenn
Yesterday, while on the Boston Globe website, I clicked on a large box ad for Barack Obama. It led me to this page.
There are several problems with this effort. First of all, the ad campaign is designed strictly for people who live in New Hampshire. That’s understandable, but if that’s the case, why was it availalble to me down here in Virginia? The Obama campaign probably paid for my click thru unless they’re doing a CPC or CPA campaign.
Read more…
6 Comments » Posted on August 13th, 2007 by Jonathan Trenn
I have already written that Online Communities are Real Communities of Real People. I also believe that the love we develop for people in our second life is as true as the love we feel for the people in our first.
“Nearly 40% of men and 53% of women who play online games said their virtual friends were equal to or better than their real-life friends, according to a survey of 30,000 gamers conducted by Nick Yee, a recent Ph.D. graduate from Stanford University. More than a quarter of gamers said the emotional highlight of the past week occurred in a computer world, according to the survey, which was published in 2006 by Massachusetts Institute of Technology Press’s journal Presence.” Via the Wall Street Journal
To be honest, we’re all searching for birds of a feather and it is surely easier to find people “like me” online in a pool of tens-of-millions rather than your town. We also want love, respect, appreciation, and adoration instead of simply acting out of obligation. We’re sick and tired of living shotgun lives. If a life offers real love and real respect, can it really be only virtual?
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2 Comments » Posted on August 13th, 2007 by Abraham Harrison
I am sure you have already heard about the “dark side” of YouTube: filming speeding and racing and then posting it, staging and filming “jackass” stunts and posting it, and also the really Klassy-with-a-K “school kids film fights then put online.”
“Widespread access to mobile phones and YouTube for school children is fuelling a new bullying boom. Students are increasingly using mobile phones to film violence and bullying and then posting the material on the internet.” Via Nine MSN
While not as bad a Goth Emo Romantic Suicide Poetry, these fight films are just the raunchy price of citizen-generated-media. Imagine the awful things these kids might be doing if they weren’t doing productive things like making winning fight videos for YouTube, eh? A frightening though, indeed.
No Comments » Posted on August 13th, 2007 by Abraham Harrison
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